Many global challenges cannot be addressed by one single actor alone. Achieving sustainability requires governance by state and non-state market actors to jointly realise public values and corporate goals. As a form of public-private governance, voluntary standards involving governments, non-governmental organisations and companies have gained much traction in recent years and have been in the limelight of public authorities and policymakers. From a firm perspective, sustainability standards can be a way to demonstrate that they engage in corporate social responsibility (CSR) in a credible way. To capitalise on their CSR activities, firms need to ensure their stakeholders are able to recognise and assess their CSR quality. However, because the relative observability of CSR is low and since CSR is a contested concept, information asymmetries in firm-stakeholder relationships arise. Adopting CSR standards and using these as signalling devices is a strategy for firms to reduce these information asymmetries, by revealing their true CSR quality. Against this background, this article investigates the voluntary ISO 26000 standard for social responsibility as a form of public-private governance and contends that, despite its objectives, this standard suffers from severe signalling problems. Applying signalling theory to the ISO 26000 standard, this article takes a critical stance towards this standard and argues that firms adhering to this standard may actually emit signals that compromise rather than enhance stakeholders' ability to identify and interpret firms' underlying CSR quality. Consequently, the article discusses the findings in the context of public-private governance, suggests a specification of signalling theory and identifies avenues for future research.
HU University of Applied Sciences Utrecht (HU) initiated a sustainability program in 2010. A compelling vision, collaboration with external partners, interdisciplinary research and interweavement of research and education are important elements in this program. The scope of this paper is sustainability in research and education, and does not include corporate responsibility. The global concept of sustainability has been applied to a regional context by presenting the vision of a Smart Sustainable City. This city is the translation of the Bruntland definition (World Commission on Environment and Development, 1987) to an energy neutral, high quality urban environment, that makes smart use of technology and infrastructure. The mission of HU is to enable students and professionals to participate in the execution of this urban transformation. For this purpose a new form of collaboration is introduced: research developed and conducted in co-creation with partners from enterprises, citizen groups, knowledge institutions and local government. The research is conducted in interdisciplinary teams, in which students are junior researchers. The student research is part of the regular bachelor program. On the basis of a recent pilot study, the outcome of this approach is described in terms of client satisfaction, knowledge development and educational value.
Since 2013, MoneyLab has explored questions around the design of money, the democratization of finance, and the new shifts in fintech. On 14 and 15 November, the 7th edition of MoneyLab was held in Amsterdam. At MoneyLab #7: Outside of Finance, we looked beyond the world of libertarian startups with their often masculine preoccupations. From hyperlocal cryptocurrencies at techno festivals to self-organized exchange systems in refugee communities, what are promising design strategies to counter the corporatization of money? Can we imagine a crypto economy that values care work and focuses on equity and solidarity?
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