The European Union is implementing policies to achieve its priorities of the European Green Deal; A Europe fit for the digital age; An economy that works for people; and A stronger Europe in the world. To achieve these goals, there is a need for a paradigm shift in the way public and private sector organisations, as well as civic society organisations (CSOs) ‘do their business’. In particular, current employees, from chief executive to operative, volunteers, and new entrants to these organisations need to be educated and equipped with the knowledge and mindset of being Corporate Social Entrepreneurs (CSE).EMBRACE (European Corporate Social Entrepreneurship (CSE)) is a three-year initiative funded within the framework of ERASMUS+, Knowledge Alliances programme. The project aims to promote CSE in HEI educational programmes and improve students’ competences, employability and attitudes contributing to the creation of new business opportunities dealing with social change inside companies as well as promoting collaboration among companies.This paper and presentation articulate the theory and methodology for establishing and Implementing the European CSE curriculum. Developing Corporate Social Entrepreneurship, entails identifying and developing a profile of Corporate Social Entrepreneurs, a competences framework and an European curriculum for CSE with the related competencies, skills and knowledge and a transversal learning pathway for HEIs.This curriculum is a vital catalyst resulting from a process of engaging a vast range of stakeholders and as a reflection of a society’s aspirations and vision for its future, involving a diversity of institutions and actors, and clearly focusing on the what, why and how of education. It is therefore crucial to ensure a wider policy dialogue around curriculum design and development, with the active inclusive involvement of an expanded range of actors beyond the traditional ones.The relatively new and undefined scope of CSE in HEI’s, industry and literature meant that there were few if any examples to help define what the contours of such curricula would look like. The fact that this curriculum is to serve the European HEI and enterprise arenas, meant that the European Frameworks and UNESCO materials were used as relevant sources of policy and knowledge to develop the EMBRACE CSE curriculum. There are numerous models and guidelines for curriculum development, each with its own merits. For the CSE methodology framework, two models and a set of guidelines were chosen because they are complementary and support the EMBRACE objectives: The Curriculum 4.0 guidelines and The Hanze UAS model for curriculum development. The combination of the two models led to the development and design of the EMBRACE model. As follows, the presentation/paper addresses the choices as to the design approach which are particularly relevant to all CSE curricula, as well as the definition of CSE competences and four CSE tracks (Novice, Intermediate, Professional and Expert).
In our current and turbulent times, it is clear that some sort of organisational agility, in which-ever way achieved, is necessary to survive and thrive as an organisation. The question is how to achieve such manoeuvrability. We propose the use of design (thinking), with a focus on prototyping to iteratively develop greater organisational agility. Based on literature research into the circumstance that drive change, design, prototyping and a number of organisations that seem to have incorporated the right tactics, as well as observations made at a change-programme for a large Dutch corporate, we have developed a model to guide this process. The model proposes that an organisation should focus on developing a shared sense of purpose, to guide all its undertakings. Afterwards, employees should collaborate on iteratively creating the right (digital & physical) environments, culture and personal grounding for them and the organisation, to be able to achieve this purpose. Based on certain (dynamic) criteria and these various domains, personal responsibilities (action agendas) may constantly evolve and keep the organisation agile. This paper explains the reasoning behind the model and calls for further experimentation to take place to verify its effectiveness. LinkedIn: https://www.linkedin.com/in/christine-de-lille-8039372/
Attracting the best candidates online for job vacancies has become a challenging task for companies. One thing that could influence the attractiveness of organisations for employees is their reputation that is an essential component of marketing research and plays a crucial role in customer and employee acquisition and retention. Prior research has shown the importance for companies to improve their corporate reputation (CR) for its effect on attracting the best candidates for job vacancies. Company ratings and vacancy advertisements are nowadays a massive, rich valued, online data source for forming opinions regarding corporations. This study focuses on the effect of CR cues that are present in the description of online vacancies on vacancy attractiveness. Our findings show that departments that are responsible for writing vacancy descriptions are recommended to include the CR themes citizenship, leadership, innovation, and governance and to exclude performance. This will increase vacancies’ attractiveness which helps prevent labour shortage.
Business relations between Brainport organisations and their partners based in China have been growing rapidly. This postdoc project explores the Sino-Dutch corporate communicative strategies in the intercultural and geo-political context. Adopting discourse analysis and design-based research methods, the research aims to develop effective communication strategies for organisations in Brainport. Probing the geo-political, intercultural and digital challenges, the project provides a framework and insights in terms of corporate communication in the intercultural settings. Based on the results, the publications, the teaching activities, and the public talks, this research will generate future research leads and more societal discussions on the interplay between intercultural and business communicative strategies. Furthermore, this research engages the teaching activities through lectures and workshops at Fontys School of Business and Communication. Engaging the students in various learning activities, I will encourage the learning groups to participate and experiment in a hybrid learning environment at Fontys. I will lead a research project team in our minor China and World Economy, and encourage the learning group to participate and experiment in a hybrid learning environment at Fontys.
