Het domein Creative Business heeft vanwege diverse ontwikkelingen binnen en buiten de opleidingen besloten om te starten met een beperkt experiment, waarin ervaring kan worden opgedaan met een andere vorm van samenwerking met het werkveld in het opleiden van de professional van de toekomst, met interdisciplinair samenwerken van studenten uit de verschillende opleidingen uit het domein, en met het vormgeven aan maatwerk in de opzet waarin interdisciplinair wordt samengewerkt. Het project is onder de titel ‘Creative Growth Initiative’ gelanceerd. Studenten werkten een semester lang samen met studenten uit andere opleidingen aan een complex vraagstuk dat door een werkveldpartner werd ingebracht. De studenten uit de verschillende opleidingen verbonden daar ook een persoonlijke opdracht aan die leidde tot een bijdrage aan het groepsproduct en dat waarborgde dat elke student ook een stap zette in de ontwikkeling van een professional met specifieke kenmerken. Het lectoraat Teaching, Learning & Technology werd gevraagd te adviseren bij het ontwerp en om de uitvoering en opbrengsten van het eerste prototype te evalueren.
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Creativity has become a strategy in the making of places, with cities and regions seeking to increase their attractiveness to the creative class, support the creative industries or to become ‘creative cities’. We examine how creativity has been utilised in placemaking in tourism desti-nations through different design strategies. A shift in theoretical focus from creative individuals towards creative districts or places is noted, in line with the developing field of creative place-making. Case studies of creative development indicate strategies need to be sensitive to local context, and follow some basic design principles. Creative placemaking includes consideration of resources, meaning and creativity, driven by clear vision, enabling participation, leaving space for creative expression and developing a coherent narrative
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When conducting research in and for the creative industries, there are a wealth of different possible research approaches that can be taken - reflecting the diverse nature of the disciplines (design, arts and crafts, advertising, architecture, fashion, film, music, TV, radio performing arts, publishing and interactive software) and academic contexts (art schools, business schools and universities) involved. The result is that there are variations in the emphasis and approach taken to how students are taught to link theory with practice, and how they view and engage with the concept ʻresearchʼ. The need for understanding and awareness of a range of approaches is critical for anyone learning about and working within design, business and the creative industries today.
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Creative tourism is a young and dynamic field that has already spawned a wide range of topics for investigation, theoretical reflections, methodological frameworks, and empirical approaches. While creative tourism does not fit well within traditional tourism research paradigms, we are observing a growing range of disciplinary and theoretical perspectives brought to creative tourism, including many researchers from outside the tourism field, producing an interdisciplinary nexus. In this closing chapter, the editors provide an overview of the main themes for future research that have been suggested in this volume and point out potentially fruitful future research avenues within the tourism field and related to it. Accordingly, they have organized the chapter into nine thematic areas: The creative tourist, creative tourism experiences, creative supply, marketing creative tourism, the development of creative tourism experiences and destinations, assessing creative tourism development, the role of local communities in creative tourism, placemaking through creative tourism, and creative tourism networks and platforms.
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In this paper, we report on the initial results of an explorative study that aims to investigate the occurrence of cognitive biases when designers use generative AI in the ideation phase of a creative design process. When observing current AI models utilised as creative design tools, potential negative impacts on creativity can be identified, namely deepening already existing cognitive biases but also introducing new ones that might not have been present before. Within our study, we analysed the emergence of several cognitive biases and the possible appearance of a negative synergy when designers use generative AI tools in a creative ideation process. Additionally, we identified a new potential bias that emerges from interacting with AI tools, namely prompt bias.
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This book is for the newcomer to the industry, the curious individual who loves storytelling. If you want to learn how to produce a complex short film project and all the people connected to it, then this guide is for you.The Creative Producer normally does not make the biggest headlines. Fame is more often than not, claimed by the Actor and Director of the film. But it is the Creative Producer who puts together the deals, finds the best possible talent for a project and facilitates an environment that allows the creative minds of cast crew to unfold.This is the true skill of the Creative Producer – find the story, get the best possible people involved and make sure they have everything they need to do their best
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This book is for the newcomer to the industry, the curious individual who loves storytelling. If you want to learn how to produce a complex short film project and all the people connected to it, then this guide is for you.The Creative Producer normally does not make the biggest headlines. Fame is more often than not, claimed by the Actor and Director of the film. But it is the Creative Producer who puts together the deals, finds the best possible talent for a project and facilitates an environment that allows the creative minds of cast crew to unfold.This is the true skill of the Creative Producer – find the story, get the best possible people involved and make sure they have everything they need to do their best
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The report from Inholland University is dedicated to the impacts of data-driven practices on non-journalistic media production and creative industries. It explores trends, showcases advancements, and highlights opportunities and threats in this dynamic landscape. Examining various stakeholders' perspectives provides actionable insights for navigating challenges and leveraging opportunities. Through curated showcases and analyses, the report underscores the transformative potential of data-driven work while addressing concerns such as copyright issues and AI's role in replacing human artists. The findings culminate in a comprehensive overview that guides informed decision-making in the creative industry.
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The present study extends knowledge on creative tourism in rural areas. It was unclear from previous research how features of creative tourism, such as risk of commodification, play out in rural areas of developing countries. The study built on theoretical overlaps which suggest that creative tourism may improve the potential of community-based tourism. Literature suggested that creative tourism may address three issues plaguing community-based tourism: (1) lack of financial resources could be circumvented with intangible heritage; (2) loss of cultural identity could be reversed by sparking interest for culture; (3) power relations between hosts and guests could be rebalanced by repositioning locals from servant to teacher. These theoretical overlaps were explored in the context of five Balinese villages using a microethnographic approach with participant observations and expert interviews. Findings from this study partly confirm and extend the theoretical synergies. Furthermore, a new synergy, increasing enthusiasm for intercultural exchange, and one negative interaction, intangibility as a differentiator, were found. Findings also revealed conditions for success in developing creative tourism in a community-based tourism context. In sum, we contribute the conclusion that creative tourism in rural areas is promising under certain conditions.
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Creative tourism has recently emerged as an important area of tourism development, particularly in the Global North. In the Global South, studies of the profile of creative tourists and their motives for partaking in creative tourism are limited. This paper investigates creative tourism demand among South African millennials, analysing what motivates their participation and developing a descriptive consumer profile. CHAID analysis was used for segmentation, revealing a group with a high participation intention and a second group with a low probability of creative tourism participation. Creative tourism intentions were linked to knowledge acquisition, skills and escape motivations, and demographic characteristics including relationship status and gender. Respondents were more likely to participate in domestic rather than international creative tourism, indicating the potential for creative tourism development in South Africa. The findings could help managers and policymakers meet the needs of creative tourists, addressing shortfalls in product development, experience design and marketing.
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