Building customer loyalty with augmented reality: current and future trends.
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Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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Collaboration in the local DHC-chain: A bottom-up integrated framework fostering broad-based solutions
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The role of immersive technology in Customer Experience Management
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Business Customer eXperience Alignment Framework
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Mastering Meaningful Customer Connections
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Providing information and enabling transactions: which website function is more important for success?
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Service Integrated Relationships (SIR): a strategic process framework for managing the customer as a resource
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Customer relationship management and performance management: exploring an actionable link in hospitality
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