Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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Machine learning to improve orientation estimation in sports situations challenging for inertial sensor use
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Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets
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Mastering Meaningful Customer Connections
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The mediating effects of self-leadership on perceived entrepreneurial orientation and innovative work behavior in the banking sector
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Entrepreneurial orientations and their impact on trade-off decisions in sustainability
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Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
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Dutch Sport Federations Changing into Market Oriented Organizations: The Institutional Theory Applied on Three Case Studies
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Strategic Marketing as Solution for Growing Uncertainties among National Non-Profit Sport Federations in the Netherlands - Research Design.
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