In recent years, cycling has emerged as an increasingly important consideration for national and local authorities around the world, primarily because of the public’s growing awareness about its health benefits and greenhouse emissions reduction. In the last decade, transport related policies in Malaysia and particularly in Kuala Lumpur have been seeking to support cycling as a travel mode, yet, cycling levels in Kuala Lumpur remain low and evidence about interventions are mixed. Data from an exploratory case study is used here to understand the transportation system planning and urban growth of Kuala Lumpur and their impact on cycling uptake, ex- amining current status of cycling facilities in KL, evaluating effectiveness of the cycling interventions, and the attitudes of participants of cycling events towards using bicycle. Using a combination of evidences from existing literature, observation referring to the quality and use of the first bicycle pathway in Kuala Lumpur, interviews with city officials and a survey of people’s attitudes towards using bicycle, this exploratory research highlights the challenges that a car dependent city faces in its urban transformation and in promoting cycling, as well as the residents’ motivations and deterrents to use bicycle for commuting.
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The purpose of this paper is to investigate the future of business events in the “phygital” age from the viewpoint of purposes and formats, delivering a generative tool for adoption. The approach is based on constructivist epistemology. The topic was approached from the viewpoint of foresight and Design Research, firstly by designing and performing three cycles of qualitative interviews with (a) thought leaders and senior industry experts (setting the drivers for matrix tool development), for a total of 10 respondents within a gender-balanced panel (50% female, 50% male), covering Western, Asian, Arab, and North American regions. A Machine Learning-enabled scan was performed for triangulation purposes. Secondly, a generative matrix tool was designed and tested by (b) senior to midweight Design Thinkers and (c) junior to midweight emerging talents, for a total of 22 respondents. Key findings pertain to current trends and future developments in business event design and management from a “phygital” perspective, transferred into a generative matrix tool.
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Bicycle manufacturing currently falls behind the fast technological developments in automotive industries. We propose to design, develop and test a smart cycling eco-system where bicycles communicate in realtime with each other, and with the urban transport infrastructure (e.g. traffic lights) to optimize the use and improve traffic safety, economical value, and efficiency. This require technologies and mechanisms to allow monitoring the bike, understanding the cyclist and the context, as well as data sharing between cyclists, industry, service providers, government, and urban planners. The new eco-system can drive decision-making, behaviour incentivisation, and ultimately investment, across government, and beyond. A key ingredient is an AI-enabled IoT ecosystem in which data is securely collected, shared, processed in combination with other data sources, and made available to establish new services. This allows to reliably identify relevant events (like dangerous situations), detect trends (like decreasing performance of components, allowing maintenance to be performed in time), and give new insights to the user (such as health and performance).
