Zoekresultaten

Individual intuition and communicative charisma as enablers of futures envisioning: ‘genius forecasting’ vs ‘forecasting geniuses’.

Business performance and purchase intentions in cross-border e-commerce

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective marketing strategies, attract foreign consumers to retailers’ websites, and convert their visits into actual purchases. This dissertation contributes to the growing literature on cross-border e-commerce by examining how e-retailers can shape their marketing strategy to reach foreign consumers who may make a purchase and what drives consumers’ perceptions and preferences before making thatpurchase. To this end, study 1 examines how and to what extent small e-retailers can shape their marketing strategies to increase their use of digital marketing tactics and thereby improve their performance in foreign markets by comparing e-retailers originating from developed and emerging e-commerce markets. Study 2 focuses on how store values and country stereotype perceptions leadto higher trust between consumers and retailers in foreign e-stores, and how this differs for European consumers shopping at U.S. and Chinese e-stores. The thirdstudy addresses why consumers buy from foreign e-stores when they can buy domestically. It examines three different categories of determinants across generational cohorts: e-store characteristics, domain-specific values, and human values. Overall, this dissertation demonstrates the drivers of small retailers’ business performance and consumers’ purchase intentions in cross-bordere-commerce while showing that neither e-retailers nor consumers should be considered uniform or generalizable.

The Emerging Landscape of Urban Upcycling: identifying manifestations in a city context

Upcycling has been embraced by circular economy enthusiasts, policy-makers and collaborative initiatives across Europe. Early studies describe upcycling as a concept aimed at resource conservation by keeping products, components and materials at their highest potential value across consecutive product lifecycles, with zero-negative or even potential positive impact on the natural environment. Similarly, more recent literature on the circular economy views upcycling as a strategy to slow and close resource cycles through product life-extension approaches, such as reuse, repair, refurbishment, remanufacturing and repurpose. With growing environmental concerns, upcycling has become a re-emerging theme in literature and practice. Cities offer opportunities for an increasing number of upcycling initiatives, but little is known about what manifestations of upcycling occur specifically in urban areas or how these urban upcycling initiatives emerge. For example, so-called Urban Resource Centers seek to tackle challenges in urban solid waste management by encouraging entrepreneurs to create value from local waste streams. Therefore, our objective is to address this literature gap and explore manifestations of upcycling in a city context by means of qualitative research, following a case-study approach based on data collected from research archives and 17 preliminary interviews with entrepreneurs and experts in urban upcycling of furniture and interior design products. This study contributes to a structured overview of urban upcycling initiatives and the internal and external factors that drive entrepreneurial initiatives and development. Future work will build on this study to make urban upcycling initiatives more widespread and impactful to deliver on their environmental and social goals.

Noise vs. control

Over many years we’ve been looking at the emergence of “organized networks” as an alternative concept that could counter the social media platform a priori of gathering (and then exploiting) “weak links.”[1] Organized networks invent new institutional forms whose dynamics, properties, and practices are internal to the operational logic of communication media and digital technologies. Their emergence is prompted, in part, by a wider social fatigue with and increasing distrust of traditional and modern institutions such as the church, political party, firm, and labour union, which maintain hierarchical modes of organization. While not without hierarchical tendencies (founders, technical architectures, centralized infrastructures, personality cults), organized networks tend to gravitate more strongly toward horizontal modes of communication, practice, and planning.

Emerging models of the eventful city

Cities around the world are increasingly using events as a tool to generate a wide range of effects, including image enhancement, income generation, and social cohesion. However, the use of events as an urban policy tool is hampered by the fact that events themselves also have their own objectives, such as making a profit or advancing the agenda of national and international organizations. In some cases, the objectives of the events and the city may coincide, but in other cases, they may not. Therefore, for cities there is a growing challenge in coordinating their events program in order to maximize the benefits for the city as a whole, while also supporting individual events. Many cities have already developed specific events policies and support mechanisms, but these tend to treat events as individual occurrences, rather than as an integral part of the urban ecology. Richards and Palmer have argued that the "eventful city" needs to take a strategic, holistic view of its events portfolio in order to move from being a city full of events to developing "eventfulness." This article considers how some cities are developing more holistic approaches to event policy and eventfulness. In reviewing the events policies of cities worldwide, it identifies three emerging policy models: event-centric policy, sector-centric policy, and network-centric policy. The article further considers the implications of these different models for events and events policies in cities.

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared between e-retailers originating in both developed and emerging e-commerce markets. Using a sample of 446 small business-to-consumer e-retailers from 20 European countries, we find that the deployment of digital marketing tactics has a positive effect on international business performance. Of the strategic orientations examined, foreign market orientation is most associated with the use of digital marketing tactics. Remarkably, growth orientation only has a positive effect on e-retailers from developed e-commerce markets, while customer orientation negatively affects e-retailers from emerging e-commerce markets. The differences between e-retailers from developed and emerging e-commerce markets are prominent and show that markets should not be considered as either uniform or generalisable.