Zoekresultaten

Res Publica ex Machina: On Neocybernetic Governance and the End of Politics

In 2017, Denmark sent the first digital ambassador, Casper Klynge, to Silicon Valley. The aim of this move of ‘techplomacy’ was, as Klynge explained, not simply to distribute greetings notes by the Danish queen. Rather, the intention was to ‘update diplomacy’ based on the recognition that a few tech companies have obviously become much ‘more influential than some nation states’. Klynge framed the new political course in the manner of a well-known old but still utterly contemporary mantra: ‘There is no alternative’. In a similar vein, Denmark’s Foreign Minister Anders Samuelson highlighted the importance of the step as follows: ‘Just as we engage in a diplomatic dialogue with countries, we also need to establish and prioritize comprehensive relations with tech actors, such as Google, Facebook, Apple, and so on. (…) The idea is, we see a lot of companies and new technologies that will in many ways involve and be part of everyday life of citizens in Denmark.'

Nation branding, cultural diplomacy and economic objectives: recent practice in South Korea, Japan, China and France

Can you have city diplomacy without diplomats? a challenge and opportunity for city branding

City diplomacy

Szine #2

Enhancing China's image in Japan: developing the nation brand through public diplomacy

This article examines China's public diplomacy strategy within Japan. The size and complexity of China renders the management of the country's image a challenging undertaking in any context, particularly so within Japan where the weight of historical issues between the two countries presents a significant obstacle to any attempts to implement image enhancement initiatives. A purposive sample of expert respondents were asked to give their perceptions of the impact of China's public diplomacy strategy in Japan. The results suggest that the level of success achieved to date has been low, although recent visits to Japan by Chinese leaders have been relatively well received in Japan, which may form the basis for better future outcomes for China's public diplomacy in Japan.