In dit rapport wordt beschreven op welke wijze de onderzoekservaringen en discourse analytische (DA) resultaten uit het onderzoek The Next Level (TNL) geïmplementeerd en verspreid kunnen worden in de praktijk, en dan met name in de toepassing en ontwikkeling van social media monitoring tools.
DOCUMENT
This book provides a series of contemporary and international policy case studies analysed through discursive methodological approaches in the traditions of critical discourse analysis, social semiotics and discourse theory. This is the first volume that connects this discursive methodology systematically to the field of critical policy analysis and will therefore be an essential book for researchers who wish to include a discursive analysis in their critical policy research.
DOCUMENT
Blog in het kader van het onderzoeksproject ‘The Network is the Message‘ Met dit onderzoek willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” In deze blog: Zoals te verwachten voor een dergelijk controversieel en politiek onderwerp is er een duidelijk onderscheid te zien tussen profit en non profit instellingen: de eerste nemen geen stelling, de tweede wel. Inhakers zijn net gewone social media posts: ze zijn vooral bedoeld om de producten en standpunten van degene die ze maakt te promoten en dat is natuurlijk prima!
DOCUMENT
This chapter argues that critical discourse analysis (CDA) provides a fruitful methodology for CES. This is due both to its eclectic, abductive research methodology that engages in a dialogue between, theory(ies), methodology(ies), data and the socio-historical context (Reisigl and Wodak 2009). Secondly, CDA, like other critical approaches, adopts a layered approach to research methodology, focusing from the global to meso and micro aspects of an event, or from social structures, to social institutions and social events, always considering the discursive as being both constituted by and constitutive of social structures. It will illustrate this through a brief description of the discourse-historical dimension in CDA which assumes a distinction between content analysis, the analysis of discursive and argumentative strategies and, finally, the analysis of linguistic features (Reisigl and Wodak, 2001). Those basic assumptions will be illustrated through the description of a theoretical-methodological framework recently employed for the study of the Occupy movement in Spain (Montesano Montessori & Morales Lopez, forthcoming). It shows how a framework was assembled that brought social constructivism, narrative analysis, rhetoric and finally the discourse theoretical concept of ‘rearticulation’ together in order to analyse how the Occupy movement helped Spanish citizens to gain agency and voice. In: R Lamond I., Platt L. (eds). Critical Event Studies. Leisure Studies in a Global Era. Palgrave Macmillan, London
LINK
Het aantal risico's dat kan leiden tot crises in onze samenleving neemt toe. Of we het willen of niet, technologische risico's horen bij het leven in de industriële samenleving en ongelukken zijn 'normale' ongelukken geworden (Beck, 1992). Maar ook de mondige consument, de kritische journalist, toenemende media-aandacht en een verscherpte toonzetting in de berichtgeving zijn voorbeelden van triggers die de dynamiek van een crisis sterk kunnen beïnvloeden. Het onderzoek naar oorzaken van crises vraagt om een interdisciplinaire benadering (Kiser &Ostrom, 1982). Op het microniveau zou een crisisbenadering zich op de rol van individuen concentreren. Mensen construeren zelf, ook in interacties, de risico's die zij ervaren. In dit artikel wordt een microbenadering voorgesteld specifiek voor de communicatiefunctie en wel vanuit een lekenperspectief.
DOCUMENT
This article provides a description of the emergence of the Spanish ‘Occupy’ movement, Democracia real ya. The aim is to analyse the innovative discursive features of this movement and to connect this analysis to what we consider the innovative potential of the critical sciences. The movement is the result of a spontaneous uprising that appeared on the main squares of Madrid and Barcelona on 15 May 2011 and then spread to other Spanish cities. This date gave it its name: 15M. While the struggle for democracy in Spain is certainly not new, the 15M group shows a series of innovative features. These include the emphasis on peaceful struggle and the imaginary of a new democracy or worldview, transmitted through innovative placards and slogans designed by Spanish citizens. We consider these innovative not only due to their creativity, but also because of their use as a form of civil action. Our argument is that these placards both functioned as a sign of protest and, in combination with the demonstrations and the general dynamics of 15M, helped to reframe the population’s understanding of the crisis and rearticulate the identity of the citizens from victims to agents. In order to analyse the multimodal character of this struggle, we developed an interdisciplinary methodology, which combines socio-cognitive approaches that consider ideological proposals as socio-cognitive constructs (i.e. the notion of narrative or cognitive frame), and Critical Discourse Analysis (CDA) in the analysis of discourses related to processes of social imagination and transformation. The socio-constructivist perspective is used to consider these discourses in relation to their actors, particular contexts and actions. The use of CDA, which included a careful rhetoric analysis, helped to analyse the process of deconstruction, transformation and reconstruction that 15M uses to maintain its struggle. The narrative analysis and the discursive theoretical concept of articulation helped to methodologically show aspects of the process of change alluded to above. This change was both in terms of cognition and in the modification of identity that turned a large part of the Spanish population from victims to indignados and to the neologism indignadanos, which is a composition of indignado and ciudadano (citizen).
DOCUMENT
Using political discourse analysis, this book examines the extent to which the salient approaches of previous leadership generations have translated into present day policies shepherded in by Xi Jinping. On the strategic political level, the book includes comparisons of China's recent leadership periods with a focus on Xi Jinping's era, and contains examples of whether and how specific topics and tactics reoccur across generations. The state development strategy section then goes on to include chapters on shaping China’s strategic narratives, neoliberal discourse within state developmentalism, and keyword evolution. The practical policies part looks at the issues of re-education, health, class, and ethnicity, analysing how the leaders talk about China’s poor, frame the representations of megaprojects on social media, and discursively display diplomatic strength. As a study of the rule of Xi Jinping and the rhetoric of the contemporary Chinese political system, this book will be of huge interest to students and scholars of Chinese politics and political science more broadly.
LINK
In this case study, we want to gain insights into how residents of three municipalities communicate about the new murder scenario of the cold case of Marianne Vaatstra and the possibility of a large-scale DNA familial searching. We investigate how stakeholders shape their arguments in conversation with each other and with the police. We investigate the repertoires that participants use to achieve certain effects in their interactions with others in three focus groups. The results show that the analyzed repertoires are strong normative orientated. We see two aspects emerge that affect the support for large-scale DNA familial searching. These are: 1. Cautious formulations: respondents showed restraint in making personal judgments and often formulated these on behalf of others. Participants would not fully express themselves, but adjusted to what seemed the socially desirable course. 2. Collective identity: respondents focused on the similarities between themselves and the needs, interests, and goals of other participants. Participants also tried in a discursive way to convince each other to participate in the large-scale familial searching. These two major discursive activities offered the communication discipline guidance for interventions into the subsequent communication strategy.
MULTIFILE
This doctoral thesis describes three case studies of service engineers participating in organizational change, interacting with managers and consultants. The study investigates the role of differences in professional discourse and culture when these three professional groups interact in organizational change, and how this affects the change result. We bring together two scientific fields, first change management and second, linguistics. The intersection represents the overlapping field of professional discourse and culture. The research design was an explorative multiple case study using qualitative linguistic analyses. The study found that successful organizational change is the result of interaction between professional culture, the organizational culture and the organization/change context. The differences between the professional cultures and discourses can hamper the change process. The practical contribution of this study might be the increased awareness among professionals about their own professional, and often implicit, assumptions. Managers, consultants and service engineers have to be aware of the group dynamics and the specific role of their own typical professional discourse and culture in a change project setting.
DOCUMENT
We examine the ways in which a hidden crisis can be exposed from a communication point of view. In which way can organisations create general awareness of a crisis and try to understand the dynamic nature of interactions? With the help of discourse analysis, we have examined the interactional achievements of two crisis entrepreneurs in the domain of education in the Netherlands: a rector of a secondary school and the founders of BON, a social movement aimed at improving the quality of education. In this way, we will illustrate the discursive practices that play an active role when certain players signal a crisis.
DOCUMENT
