De hoofdvraag die beantwoord wordt in dit onderzoek is de volgende: Hoe kan de beleving van bezoekers van Nationaal Park Weerribben Wieden geoptimaliseerd worden in de verschillende fasen van de customer journey? De volgende sub vragen worden beantwoord in dit onderzoek: - Met welke touchpoints zijn de verschillende fasen van de customer journey ingericht? - Welke promotionele boodschap (motivaties en belevenissen) worden gecommuniceerd door middel van de touchpoints? - Welke touchpoints worden gebruikt door de bezoekers (dagbezoekers en verblijfstoeristen)? - Naar welke ervaringen/belevenissen is de bezoeker op zoek (motivaties)? Na het beantwoorden van de onderzoeksvragen worden aanbevelingen gedaan over de vraag hoe de touch points nog beter in te richten zijn om die beleving/ervaring verder te optimaliseren.
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The promotor was Prof. Erik Jan Hultink and copromotors Dr Ellis van den Hende en Dr R. van der Lugt. The title of this dissertation is Armchair travelling the innovation journey. ‘Armchair travelling’ is an expression for travelling to another place, in the comfort of one’s own place. ‘The innovation journey’ is the metaphor Van de Ven and colleagues (1999) have used for travelling the uncharted river of innovation, the highly unpredictable and uncontrollable process of innovation. This research study began with a brief remark from an innovation project leader who sighed after a long and rough journey: ‘had I known this ahead of time…’. From wondering ‘what could he have known ahead of time?’ the immediate question arose: how do such innovation journeys develop? How do other innovation project leaders lead the innovation journey? And could I find examples of studies about these experiences from an innovation project leader’s perspective that could have helped the sighing innovation project leader to have known at least some of the challenges ahead of time? This dissertation is the result of that quest, as we do know relatively little how this process of the innovation project leader unfolds over time. The aim of this study is to increase our understanding of how innovation project leaders lead their innovation journeys over time, and to capture those experiences that could be a source for others to learn from and to be better prepared. This research project takes a process approach. Such an approach is different from a variance study. Process thinking takes into account how and why things – people, organizations, strategies, environments – change, act and evolve over time, expressed by Andrew Pettigrew (1992, p.10) as catching “reality in flight”.
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Seamless integration of air segment in the overall multimodal mobility chain is a key challenge to provide more efficient and sustainable transport services. Technology advances offer a unique opportunity to build a new generation of transport services able to match the evolving expectations and needs of society as a whole. In this context, the passenger-centric approach represents a method to inform the design of future mobility services, supporting quality of life, security and services to citizens traveling across Europe. Relying on the concepts of inclusive design, context of use and task analysis, in this article, we present a comprehensive methodological framework for the analysis of passenger characteristics to elicit features and requirements for future multimodal mobility services, including air leg, that are relevant from the perspective of passengers. The proposed methodology was applied to a series of specific use cases envisaged for three time horizons, 2025, 2035 and 2050, in the context of a European research project. Then, passenger-focused key performance indicators and related metrics were derived to be included in a validation step, with the aim of assessing the extent of benefit for passengers that can be achieved in the forecasted scenarios. The results of the study demonstrate the relevance of human variability in the design of public services, as well as the feasibility of personalized performance assessment of mobility services.
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Aan de hand van de ‘customer journey’ beschrijven we in dit rapport welke barrières mensen met een beperking ervaren voor, tijdens en na de reis en hoe de reisindustrie hierop kan inspelen. In dit rapport vatten we de belangrijkste bevindingen samen van vijf onderzoeksrapporten en ons literatuuronderzoek.
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Conceptual metaphors play a vital role in our ability to think in abstract terms like knowledge. Metaphors structure and give meaning to the concept of knowledge. They hide and highlight certain characteristics. The choice of metaphor when reasoning about knowledge is therefore of vital importance for knowledge management (KM). This paper explores the possibility of introducing new knowledge metaphors to the field of KM. Based on a ‘wish list’ of characteristics of knowledge they want to highlight, the authors choose to explore the Knowledge as a Journey metaphor as a new metaphor for knowledge. This results in new insights regarding knowledge sharing, acquisition, retention, and innovation.
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Conceptual metaphors play a vital role in our ability to think in abstract terms like knowledge. Metaphors structure and give meaning to the concept of knowledge. They hide and highlight certain characteristics. The choice of metaphor when reasoning about knowledge is therefore of vital importance for knowledge management (KM). This paper explores the possibility of introducing new knowledge metaphors to the field of KM. Based on a ‘wish list’ of characteristics of knowledge they want to highlight, the authors choose to explore the Knowledge as a Journey metaphor as a new metaphor for knowledge. This results in new insights regarding knowledge sharing, acquisition, retention, and innovation.
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Predictive models and decision support toolsallow information sharing, common situational awarenessand real-time collaborative decision-making betweenairports and ground transport stakeholders. To supportthis general goal, IMHOTEP has developed a set of modelsable to anticipate the evolution of an airport’s passengerflows within the day of operations. This is to assess theoperational impact of different management measures onthe airport processes and the ground transport system. Twomodels covering the passenger flows inside the terminal andof passengers accessing and egressing the airport have beenintegrated to provide a holistic view of the passengerjourney from door-to-gate and vice versa.This paper describes IMHOTEP’s application at two casestudy airports, Palma de Mallorca (PMI) and London City(LCY), at Proof of Concept (PoC-level) assessing impactand service improvements for passengers, airport operatorsand other key stakeholders.For the first time onemeasurable process is created to open up opportunities forbetter communication across all associated stakeholders.Ultimately the successful implementation will lead to areduction of the carbon footprint of the passenger journeyby better use of existing facilities and surface transportservices, and the delay or omission of additional airportfacility capacities.
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Dit project poogt een bijdrage te leveren aan het versterken van “de kennisketen van de gastvrijheidseconomie” middels de volgende projectdoelstellingen: • SWOT-analyse van huidige situatie, vanuit verschillende stakeholderperspectieven: kijkend vanuit de ontwikkelopgaves die men ziet, aan welke data over de customer journey is behoefte (inventarisatie)? Wat zijn de bijbehorende sterktes, zwaktes, kansen en bedreigingen (analyse)? • Versterken van de kennisketen via: hoe kunnen we kennisketen versterken met nieuwe technieken en door slim organiseren? • Een overzicht van strategische opties: welke strategische opties zijn er om 1.) sterktes te benutten om kansen te pakken en bedreigingen af te wenden en 2.) zwaktes op te lossen door kansen te pakken en gevaren te voorkomen die met bedreigingen meekomen • Input leveren voor 2.0 versie van het manifest van Gastvrij Overijssel en de beoogde oprichting van een “Data Hub” (waarvoor nog geen officiële werktitel) In de opvolgende hoofdstukken en paragrafen gaan we in op de aanpak (hoofdstuk 2) en de uitkomsten (hoofdstuk 3).
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The EU project X-TEAM D2D focuses on future seamless door-to-door mobility, considering the experiences from Air Traffic Management and the currently available and possible future transport modalities in overall multimodal traffic until 2050. This paper deals with developing a Concept of Operations of an intermodal transport system with special consideration of the pabengers' satisfaction with up to 4-hour journeys. For this purpose, the influences of quality management systems and other organizational facilities on the quality of pabenger travel in the transport system were examined. In the study, integration of various management systems, like resources, traffic information, energy, fleet emergency calls, security and infrastructure, and applications such as weather information platforms and tracking systems, is expected.
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Regenerative forms of higher education are emerging, and required, to connect with some of the grand transition challenges of our times. This paper explores the lived experience of 21 students learning to navigate a regenerative form of higher education in the Mission Impact course at The Hague University of Applied Sciences. This semester-length course ran for two iterations with the intention of connecting the students with local transitions towards a more circular society, one where products are lasting and have multiple lives when they are shared, refurbished, or become a source for a new product. At the end of each iteration, the students reflected on their experience using the Living Spiral Framework, which served as basis for an interpretative phenomenological analysis of their journey navigating this transformative course. The results of this study include four themes; (1) Opting in—Choosing RHE, (2) Learning in Regenerative Ways, (3) Navigating Resistance(s), and (4) Transformative Impacts of RHE. These themes can be used by practitioners to design and engage with regenerative forms of higher education, and by scholars to guide further inquiry. van den Berg B, Poldner KA, Sjoer E, Wals AEJ. ‘Sweet Acid’ An Interpretative Phenomenological Analysis of Students’ Navigating Regenerative Higher Education. Education Sciences. 2022; 12(8):533. https://doi.org/10.3390/educsci12080533
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