This paper reports on the effects of an e-cycling stimulation program on travel satisfaction in the province of North-Brabant, the Netherlands. The program was designed to stimulate car-commuters to shift to e-bike in daily commuting, earning a monetary incentive for each kilometre e-cycled. With a longitudinal design, this study shows a significant increase in travel satisfaction when switching from car to e-bike. Starting from an average slightly positive satisfaction with car commuting, participants reported an extremely positive expected travel satisfaction by e-bike. Although a bit less than expected, the experienced travel satisfaction with e-cycling was high after a period of a month and even increased in the following period of half a year. Where the participants can be sub-divided into car-only and multi-modal car-commuters, this distinction does not show in the experienced travel satisfaction with e-cycling. Our study indicates that the hedonic treadmill mechanism does not automatically apply to the satisfaction with e-cycling. Multivariate analyses suggest that the increase in the travel satisfaction is affected by self-reported health, car ownership, urbanization degree, whether car use and e-cycling are experienced as strenuous, congestion on the route and the attractiveness of the cycle route.
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This paper reports on the effects of an e-cycling incentive program in the province of North-Brabant, The Netherlands, in which commuters could earn monetary incentives when using their e-bike. The study used a longitudinal design allowing to observe behaviour change and mode shifts. The program appeared to be highly effective in stimulating e-bike use, as one month after the start of the program, the share of commute trips made by e-bike increased from 0% to 68%, with an increase up to 73% after half a year of participating. The environmental, congestion and health benefits of this shift are however mixed. Half of the e-bike trips substitute car trips, with positive effects on environment, congestion and health. The other half substitutes conventional cycling trips, implying fever health benefits. Our analyses further suggest that distance is an important factor for adopting e-cycling, where e-bike has a larger acceptable distance than a conventional bike. Nevertheless, we observed that the likelihood to use the e-bike decreased as commuting distance increased. Multivariate analyses suggest that a shift to e-cycling is affected by age, gender, physical condition, car ownership and household composition. Our study did find support for the hypothesis that having a strong car-commuting habit decreases the probability of mode shift to a new mode alternative. In contrast, multimodality may increase the likelihood of e-bike use as a result of openness to other travel options and a more deliberate mode choice. Lastly, dissatisfaction with the current travel mode positively influences mode shift towards the e-bike. Our results imply that stimulating e-cycling may be a promising way of stimulating physical activity, but that it will be most effective if targeted at specific groups who are not currently engaging in active travel.
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Recent advancements in mobile sensing and wearable technologies create new opportunities to improve our understanding of how people experience their environment. This understanding can inform urban design decisions. Currently, an important urban design issue is the adaptation of infrastructure to increasing cycle and e-bike use. Using data collected from 12 cyclists on a cycle highway between two municipalities in The Netherlands, we coupled location and wearable emotion data at a high spatiotemporal resolution to model and examine relationships between cyclists' emotional arousal (operationalized as skin conductance responses) and visual stimuli from the environment (operationalized as extent of visible land cover type). We specifically took a within-participants multilevel modeling approach to determine relationships between different types of viewable land cover area and emotional arousal, while controlling for speed, direction, distance to roads, and directional change. Surprisingly, our model suggests ride segments with views of larger natural, recreational, agricultural, and forested areas were more emotionally arousing for participants. Conversely, segments with views of larger developed areas were less arousing. The presented methodological framework, spatial-emotional analyses, and findings from multilevel modeling provide new opportunities for spatial, data-driven approaches to portable sensing and urban planning research. Furthermore, our findings have implications for design of infrastructure to optimize cycling experiences.
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Wetenschappelijk onderzoek naar de effecten van een e-bike stimulering programma onder automobilisten
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