This chapter takes a closer look at the case of Amsterdam as a particular manifestation of a film festival city. Drawing from a new dataset on festivals in the Netherlands, the data supports the view of film festivals as a highly dynamic cultural sector: Internationally acclaimed film festivals exist beside smaller festivals that are more community bound; new festivals emerge annually, and young festivals struggle to survive the three-to-five-year mark.Amsterdam holds a unique position in the Dutch film festival landscape as a third of all film festivals in the Netherlands take place in the capital city. Our data collection helps to bring parts of the city’s film infrastructure to the forefront. On the one hand, Amsterdam’s top five locations for film festival events show clear creative cities logic: The data shows just how powerful the pull of such locations is. On the other hand, we find evidence of placemaking and livable city strategies: Amsterdam’s film festivals extend into the capillaries of the city.Dedicated festival datasets may cast new perspectives on local or national festival landscapes, by revealing patterns that remain hidden in qualitative and case-study based projects. But there are also challenges to address in data-driven research on festival cultures, we name a few such as categorization of data. We conclude that such challenges can be more easily faced if more datasets, of for instance, other cities, are pursued and become available.
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The use of events as policy tools in cities has become widely recognized. However, most studies concerning this topic do not capture the complex interrelationships that underpin the development of an eventful city. This study applies a practice approach, in order to analyze the dynamics of the eventful city practice. It places the urban event practice centrally in the analysis and focuses on the actual "sayings and doings" of the practice. The event practice of the 2015 Incubate festival in Tilburg, the Netherlands, is analyzed by means of ethnographic methods, including participant observation and interviews. Incubate illustrates how both the city and the event are performed within the practice: the event shapes the city and the city shapes the event. However, the integration of the festival into alternative spaces in the city means that it does not increase the visibility of Tilburg, and therefore fails to deliver value to its eventful city policy.
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This paper provides an introduction to the special issue of the Journal of Policy Research in Tourism, Leisure and Events on Festival Cities and Tourism. It provides a contextualisation of the conversations surrounding the relationship between cities and their festivals during the Covid-19 pandemic. Focussing on the ‘festival city’ of Edinburgh, we examine how festival organisers reacted to the challenges of the pandemic, and how they strove to maintain contact with audiences and other stakeholders. We then review the different contributions to the special issue, ranging from festivalisation and suburban food festivals in Barcelona to an art festival in Dublin, the European Capital of Culture in Hungary and the festival portfolio of Hong Kong.
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Alcohol Use Disorder (AUD) involves uncontrollable drinking despite negative consequences, a challenge amplified in festivals. ARise is a project using Augmented Reality (AR) to prevent AUD by helping festival visitors refuse alcohol and other substances. Based on the first Augmented Reality Exposure Therapy (ARET) for clinical AUD treatment, ARise uses a smartphone app with AR glasses to project virtual humans that tempt visitors to drink alcohol. Users interact in a safe and personalized way with these virtual humans through phone, voice, and gesture interactions. The project gathers festival feedback on user experience, awareness, usability, and potential expansion to other substances.Societal issueHelping treatment of addiction and stimulate social inclusion.Benefit to societyMore people less patients: decrease health cost and increase in inclusion and social happiness.Collaborative partnersNovadic-Kentron, Thalamusa
Alcohol use disorder (AUD) is a pattern of alcohol use that involves having trouble controlling drinking behaviour, even when it causes health issues (addiction) or problems functioning in daily (social and professional) life. Moreover, festivals are a common place where large crowds of festival-goers experience challenges refusing or controlling alcohol and substance use. Studies have shown that interventions at festivals are still very problematic. ARise is the first project that wants to help prevent AUD at festivals using Augmented Reality (AR) as a tool to help people, particular festival visitors, to say no to alcohol (and other substances). ARise is based on the on the first Augmented Reality Exposure Therapy (ARET) in the world that we developed for clinical treatment of AUD. It is an AR smartphone driven application in which (potential) visitors are confronted with virtual humans that will try to seduce the user to accept an alcoholic beverage. These virtual humans are projected in the real physical context (of a festival), using innovative AR glasses. Using intuitive phone, voice and gesture interactions, it allows users to personalize the safe experience by choosing different drinks and virtual humans with different looks and levels of realism. ARET has been successfully developed and tested on (former) AUD patients within a clinical setting. Research with patients and healthcare specialists revealed the wish to further develop ARET as a prevention tool to reach people before being diagnosed with AUD and to extend the application for other substances (smoking and pills). In this project, festival visitors will experience ARise and provide feedback on the following topics: (a) experience, (b) awareness and confidence to refuse alcohol drinks, (c) intention to use ARise, (d) usability & efficiency (the level of realism needed), and (e) ideas on how to extend ARise with new substances.
Lectoraat Crossmedia van de Hogeschool van Amsterdam gaat samen met creatief bureau Fonk, Centrum Wiskunde en Informatica en festival deBeleving een inventariserend project starten gericht op het effect van gepersonaliseerde aftermovies op de verlening van de beleving bij festivals. Daarbij wordt gekeken naar de beleving van de bezoeker en de technische (front end en netwerk) aspecten om dit mogelijk te maken. Het is een aanzet voor een groter project gericht op festivalbeleving. De output zal zijn: • Eén of meerdere Business modellen vanuit het STOF model gebaseerd op: o Ontwerpprincipes voor de front- en backend van een app voor gepersonaliseerde video (FONK) o Verwachtingen en behoeftes van bezoekers met betrekking tot gebruik van draadloze netwerken in festivals (CWI) o Gebruikersonderzoek over de beleving tijdens en na festival deBeschaving (HvA) • Demonstrator in de vorm van een concrete innovatieve dienst (gepersonaliseerde aftermovie) voor het verlengen van de customer experience voor festivals • Netwerkbijeenkomsten met HvA, Fonk, CWI en festivals door aansluiting bij SAX programma • Interne vooraanmelding HvA en consortium vorming RAAK subsidie aanvraag.
