Current leisure mobility patterns are not sustainable. Because energy efficiency measures appear insufficient to accommodate predicted future volume growth, changes in transportation modes and volume are needed. Short-haul should be the preferred distance, public transportation the preferred mode and length of stay should increase rather than trip frequency. However, tourists are unwilling to adopt these changes. This paper proposes a new conceptual "three-gear model" demonstrating how happiness, travel motivations and perception of distance set barriers for desirable behavioral change. The model improves understanding of the gap between awareness of, and attitudes to, tourism mobility and the gap between environmentally friendly everyday behaviors and unsustainable vacation behaviors. The paper shows that happiness is integral to all stages of the tourist experience. Understanding happiness enhances the understanding of tourist behavior, and how it drives, via the speed-distance-demand loop, the three-stage model presented here. Key practical implications include the need for effective policies to break the speed-distance-demand loop, changes to transport infrastructure policies, and recognition of the role of happiness in sustainable tourism strategies. Theoretical contributions include a synthesis of theories to interrogate key behavioral gaps and a theoretical basis for future empirical studies.
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This chapter discusses if and how experiencing tourism contributes to tourists’ happiness. First, we discuss the different conceptualizations of experience and happiness. In doing so, we also acknowledge current assumptions that exist in tourism studies, specifically regarding the interpretation of concepts. Consequently, we create a framework that functions as a conceptual model, which allows us to map different conceptual approaches to experience and happiness. Next, we map and discuss the 2018 studies on the tourist experience of happiness as published in the three leading tourism journals. We find that many happiness research areas are well-studied and conceptualized. We conclude that studies on locals’ happiness are still scarce, and we observe that a lack of clarity and consistency in the differences between meaning in life versus meaning of life exists. Consequently, we suggest that researchers should focus more on local’s happiness and to use theory-driven approaches to the conceptualization of meaning.
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There has been a rapidly growing number of studies of the geographical aspects of happiness and well-being. Many of these studies have been highlighting the role of space and place and of individual and spatial contextual determinants of happiness. However, most of the studies to date do not explicitly consider spatial clustering and possible spatial spillover effects of happiness and well-being. The few studies that do consider spatial clustering and spillovers conduct the analysis at a relatively coarse geographical scale of country or region. This article analyses such effects at a much smaller geographical unit: community areas. These are small area level geographies at the intra-urban level. In particular, the article presents a spatial econometric approach to the analysis of life satisfaction data aggregated to 1,215 communities in Canada and examines spatial clustering and spatial spillovers. Communities are suitable given that they form a small geographical reference point for households. We find that communities’ life satisfaction is spatially clustered while regression results show that it is associated to the life satisfaction of neighbouring communities as well as to the latter's average household income and unemployment rate. We consider the role of shared cultural traits and institutions that may explain such spillovers of life satisfaction. The findings highlight the importance of neighbouring characteristics when discussing policies to improve the well-being of a (small area) place.
Alcohol Use Disorder (AUD) involves uncontrollable drinking despite negative consequences, a challenge amplified in festivals. ARise is a project using Augmented Reality (AR) to prevent AUD by helping festival visitors refuse alcohol and other substances. Based on the first Augmented Reality Exposure Therapy (ARET) for clinical AUD treatment, ARise uses a smartphone app with AR glasses to project virtual humans that tempt visitors to drink alcohol. Users interact in a safe and personalized way with these virtual humans through phone, voice, and gesture interactions. The project gathers festival feedback on user experience, awareness, usability, and potential expansion to other substances.Societal issueHelping treatment of addiction and stimulate social inclusion.Benefit to societyMore people less patients: decrease health cost and increase in inclusion and social happiness.Collaborative partnersNovadic-Kentron, Thalamusa
Vacation travel is an essential ingredient in quality of life. However, the contribution of vacations to quality of life could be improved in two ways: by optimizing the decisions people make when planning and undertaking their vacations, and by travel industry testing and implementing––based on evidence from the experience lab––innovative experience products which touch customers' emotions.