Purpose: This study aimed to determine the motivations of a select group of South Africans in terms of their potential engagement with cultural tourism; more specifically, the study set out to show whether these motivations influence the cultural activities that the tourists want to participate in and whether their interest in specific cultural activities determines their destination choices. Furthermore, the mediating role of activities in the relationship between cultural motivations and destination choice was also assessed. Design/methodology/approach: An online panel survey collected responses from 1,530 potential cultural tourists across South Africa. Hypotheses were tested, using structural equation modelling. Findings: The results show that tourists' motivations for cultural tourism influence their likelihood of participating in specific cultural activities. Cultural tourism is shown to be influenced by more than learning and includes entertainment, relaxation, novelty and escape dimensions. There also seems to be a difference in the activities engaged in by destination type. For example, tourists likely to take part in indigenous cultural tourism activities are more likely to do so at hedonic destinations. Practical implications: This paper contributes to the understanding of cultural tourism activities, aiding destinations in attracting cultural tourists. Destinations need to develop activities that match visitor motivations, increase satisfaction and encourage visitors to return. Originality/value: The paper increases the understanding of cultural tourism in South Africa and underlines the importance of communities in providing distinctive tourism activities. The study also has an important social dimension, highlighting the role of social status in cultural tourism consumption and destination selection.
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How well-being changes over the course of a vacation is unclear. Particular understudied areas include the eudaimonic dimension of well-being, the comparison between eudaimonia and hedonia, and the role of activity type. Using an integrated model, two studies which combined survey and experiment were conducted to examine the change patterns of eudaimonia and hedonia, the difference of change patterns between eudaimonia and hedonia, and the moderating role of activity type. Hedonia and eudaimonia both significantly changed via a ‘first rise then fall’ change tendency over the course of a vacation. Compared to hedonia, eudaimonia has lower change intensity over the course of a vacation; eudaimonia achieved in a challenging (vs. relaxing) activity is more. Theoretical and managerial implications are discussed.
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http://cts.som.surrey.ac.uk/publication/lets-say-goodbye-the-moralising-practices-of-gap-year-organisations-in-the-netherlands/wppa_open/Responding to the growing appeal of the gap year amongst young people, thehigher education sector, governmental institutions and, perhaps foremost, the tourismindustry are increasingly starting to realise the potential of promoting tourism as an arenawith moral status and codes, influencing society and individual lives in ‘new’, different andpowerful ways. Due to this burgeoning global and identifiable gap year industry, the networkof public and private organisations, support services, practices and beliefs has becomeincreasingly open to scrutiny. This paper aims to contribute to a new research agendaexploring the broader cultural influence of the gap year industry in the Netherlands through adiscourse analysis of online resources targeting young people. In particular, the paperexplores the moralising practices of gap year organisations involved in promoting,negotiating and regulating new moral values and meanings of, and through, tourism. Thepaper concludes with a critical impression of how these organisations claim to offer a moredistinctive way of reflection, and thereby contribute to negative and narrowed views on masstourism and, in all likelihood, a distorted sense of global citizenship amongst young people.
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