Cultural festivals can attract cultural tourists, extend the tourist season and add vibrancy to the cultural scene. However, there is relatively little research on how festivals affect tourist experience of the destination or outcomes such as satisfaction or repeat visitation. This study used the Event Experience Scale to measure tourist experiences at three cultural festivals in Hong Kong – the Lantern Festival, Dragon Boat Festival and the Cheung Chau Bun Festival. The findings show that tourist experiences of these festivals are distinct, and they positively affect destination image and behavioural outcomes. Relative to permanent attractions and tours, festival experiences elicit stronger affective, conative and novelty responses. Festivals also convey a stronger impression of Hong Kong as a destination exhibiting Chinese and traditional culture, but less as a global city. The festival experience is associated with positive outcomes, namely greater satisfaction, intention to recommend and intention to return.
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This paper examines travel by western migrants who have moved to the Hong Kong or Macau Special Administrative Regions of China. Previous research suggests travel patterns are a form of learned behaviour. New migrants initially exhibit patterns learned from their home countries, but over time their patterns change and reflect more those of residents of their new countries as they learn and adopt new behaviours. This situation was not observed among western migrants. Instead, they exhibited patterns that were internally consistent, regardless of the migrant's origin, but different from those of the local Chinese populace. The paper argues that western migrants, who generally live in a parallel expatriate bubble to those host community, have learned travel patterns from others who also live in that bubble
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In this article, the Erasmus Mundus programme in Special Education Needs, with the financial support from the European Commission, run in Europe from 2005-2010, is reported. The discussion will focus especially on the learning in the field of collaborative skills and attitudes that have occurred in the programme. With reference to the feedback of the participants, the features such as practices of internationalization, multicultural understanding, collaboration in learning and reflection in professional practice are signficantly noted. In comparision, these insights may exert far-reaching impact to course planning of professional development in special needs at different levels in Hong Kong.
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