The purpose of this article is to explore the determining factors of household expenditures on sports participation. Due to a relatively large amount of zero-expenditures, simple regression methods are not suited. Because of methodological reasons, the two-step Heckman approach is used over the Tobit approach and the Double Hurdle approach. The participation decision (spend money or not) is influenced by sports participation of the parents, family income, education, sports club membership, and sports frequency. Determining factors of the intensity decision (amount of money that is spent on sports participation) are family income, sports participation of parents during their youth, sports club membership, sports frequency, age of youngest child, and household size. Moreover, the results indicate that a two-stage approach is needed because it gives a more in-depth insight in the household spending behavior. For example, higher educated households more often spend money on sports participation. However, this research demonstrates that once higher educated households have decided to spend money on sports participation, the amount of money spent does not differ from lower educated households.
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Given the recent economic crisis and the risen poverty rates, sports managers need to get insight in the effect of income and other socio-economic determinants on the household time and money that is spent on sports participation. By means of a Tobit regression, this study analyses the magnitude of the income effect for the thirteen most practiced sports by households in Flanders (the Dutch speaking part of Belgium), which are soccer, swimming, dance, cycling, running, fitness, tennis, horse riding, winter sports, martial arts, volleyball, walking and basketball. The results demonstrate that income has a positive effect on both time and money expenditure on sports participation, although differences are found between the 13 sports activities. For example, the effect of income on time and money expenditure is relatively high for sports activities like running and winter sports, while it is lower for other sports such as fitness, horse riding, walking and swimming. Commercial enterprises can use the results of this study to identify which sports to focus on, and how they will organise their segmentation process. For government, the results demonstrate which barriers prevent people from taking part in specific sports activities, based upon which they should evaluate their policy decisions.
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Sport is often considered as a promising instrument for reaching a wide array of policy objectives. Social inclusion is one of the goals frequently mentioned. Though one can argue about the feasibility of the many claims made, sport can only reasonably be expected to play a role if the targeted population is effectively taking part in sports. This is what is investigated in this study. The focus lies on the sports participation of children (primary school) and adolescents (secondary school), more particularly in a club-organised setting. The purpose of this study is to investigate whether family related factors associated with a higher risk for social exclusion can be considered as determinants of club sport participation among children and adolescents. Data are based on a large-scale cross-sectional survey (2009), collected in 39 schools in Flanders (Belgium), with a total of 3005 children and adolescents (aged 6–18) participating in the research. A multilevel logistic regression has been conducted, controlling also for differences between schools. Income poverty and parental education come forward as important determinants for club-organised sports participation. No evidence was found that living in a single parent-household affects the likelihood of club-organised sports participation. While sport is often considered as an important instrument for social inclusion, the study shows that children and adolescents who are likely to occupy a more vulnerable position in society as a whole, have higher odds to be left out with regard to sport club participation as well.
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