This manifesto describes the notion of sustainable development according to its basic appeal for economic, social and environmental value-creation, together with the implications of its meaning at the level of the individual (the manager), the organisation (the business) and society. As sustainable tourism is focused on the long term, foresight is used to develop four scenarios for a sustainable tourism industry in 2040: “back to the seventies”, “captured in fear”, “unique in the world”, and “shoulders to the wheel”. The implications of the scenarios are mapped for four distinct types of organisational DNA: the blue organisation focusing on quality, professionalism and efficiency, the red organisation for whom challenge, vision and change are most important, the yellow organisation addressing energy, optimism and growth, and the green organisation which is led by care, tradition and security. The manifest concludes with strategic propositions for tourism organisations in each of the four business types and each of the four scenarios.
Technology is becoming omnipresent in public spaces: from CCTV cameras to smart phones, and from large public displays to RFID enabled travel cards. Although such technology comes with great potential, it also comes with apparent (privacy) threats and acceptance issues. Our research focuses on realizing technologyenhanced public spaces in a way that is acceptable and useful for the public. This paper gives a brief overview of the research that is aimed to unlock the positive potential of public spaces. This paper’s main focus is on the acceptance of sensor technology in the realm of tourism. The ITour project which investigates the potential and acceptance of using (sensor) technology and ambient media to collect, uncover and interpret data regarding tourists’ movements, behavior and experiences in the city of Amsterdam is particularly discussed as an example.