Co-creation as a concept and process has been prominent in both marketing and design research over the past ten years. Referring respectively to the active collaboration of firms with their stakeholders in value creation, or to the participation of design users in the design research process, there has arguably been little common discourse between these academic disciplines. This article seeks to redress this deficiency by connecting marketing and design research together—and particularly the concepts of co-creation and co-design—to advance theory and broaden the scope of applied research into the topic. It does this by elaborating the notion of the pop-up store as temporary place of consumer/user engagement, to build common ground for theory and experimentation in terms of allowing marketers insight into what is meaningful to consumers and in terms of facilitating co-design. The article describes two case studies, which outline how this can occur and concludes by proposing principles and an agenda for future marketing/design pop-up research. This is the peer reviewed version of the following article: Overdiek A. & Warnaby G. (2020), "Co-creation and co-design in pop-up stores: the intersection of marketing and design research?", Creativity & Innovation Management, Vol. 29, Issue S1, pp. 63-74, which has been published in final form at https://doi.org/10.1111/caim.12373. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. LinkedIn: https://nl.linkedin.com/in/overdiek12345
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A structured approach to international recruitment for operational hotel staff in the Eurozone. Working paper 2008.
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Heritage communication is more and more integrating digital media, which help to offer a wider and deeper understanding of heritage and its values. In particular, intangible cultural heritage (ICH) can find in information and communication technologies a powerful ally to share its facets and different dimensions, through multimedia technologies (especially videos), storytelling, and several other applications like mixed realities and artificial intelligence. Such media can help not only to provide access to information and knowledge, but also to enrich the experience of people exposed to such heritage, and to promote a deep connection between the heritage itself and interested persons. This paper presents the process through which goals and needs to communicate and promote Indonesian Batik textile heritage, which has been inscribed by UNESCO among the Intangible Cultural Heritage list in 2009, have been collected and transformed into the design of digital communication outlets, namely a website and a mobile app. Such process has encompassed an extensive analysis of the presence itself of Batik in digital media through benchmarking, as well as the elicitation of needs and requirements of relevant stakeholders and target audiences, through in-depth interviews and surveys. The design has been done ensuring at every step that it was considering and integrating, as much as possible, the results of the previous analyses. While presenting the iWareBatik case, which has been successfully implemented and launched, with the support of the highest Indonesian cultural-related institutions, the paper describes in detail the used methodology, hence providing an itinerary, which can be adopted by other similar projects.
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