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Super Bowl commercials teach us how to conceive of surveillance. While Apple promises to fight Big Brother with a personal computer, Coca-Cola invites us to think different, i.e. positively about security cameras. The whitewashing of surveillance accompanies the ‘big brotherization’ of Apple. However, the whitewashing may only be a distraction from another more subtle, more effective (and after all more amusing) progression towards a dystopian future: the constant sharing without friction and language and thus without the distance that would allow for reflection and critical thinking. In this essay, I discuss the symbolic value of the year 1984 and its link to the ongoing move from lingual to visual communication. It underlines that the television screen or smartphone is the sibling of the surveillance camera and shows why the dystopian future we fear won’t be like George Orwell’s 1984 or Anthony Burgess’ 1985.
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Leipzig-based German media theorist Annekatherin Kohout has written a ‚cultural studies’ history of the nerd figure. Nerds, Eine Popkulturgeschichte was published in 2022 by C.H. Beck in Munich. I was drawn to this study as I’ve been surrounded by nerds, geeks and programmers that have been building and maintaining my dear medium, the internet, over the past three decades. To my surprise, the study does not take us to hackathons, Discord channels or the Chaos Computer Congress. Instead, it looks at the visual representation of this techno-figure in mainstream media such as film and television. Maybe that’s something to be proud of. From now on, nerds also have their own pop culture history. In my worldview, Hollywood screenwriters and television directors remain clueless about clumsy cyberculture and have mainly produced caricatures. But that’s not Kohouts take. For her, the representation of nerds in pop culture is key if we want to get a better understanding of the dynamics of mainstreaming digital culture.
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