This article analyzis two Dutch experiments in which the government guarantees a job to tackle long-term unemployment. The experiment with the Melkert jobs was carried out in the 1990s. Recently the municipality of Groningen implemented a project in which long-term unemployed people are offered a so-called basic job. The research results of this project demonstrate that the target group can do productive work on a regular basis and that basic jobs have a net positive social added value based on a Social Cost Benefit Analysis (SCBA).In this article we also pay attention to the recent academic debate betweenan unconditional basic income (BIG) and a job guarantee (JG).
DOCUMENT
In dit rapport is verslag gedaan van explorerend onderzoek naar de geldigheid van de opleidingscompetenties van Commercieel Management, bij een overgang van lineair naar circulair economisch model. Daarbij is vooral gezocht naar de eventuele gevolgen op het gebied van de marketingfunctie (marketing, marketingonderzoek en marketingcommunicatie) binnen bedrijven in een circulair economisch systeem.
DOCUMENT
The article from Managementboek reviews "Marketing in de nieuwe economie" and highlights it as a practical guide for navigating modern marketing challenges. The book emphasizes understanding digital transformations and adapting marketing strategies to meet new consumer behaviors and technological advancements. It provides actionable insights, real-world examples, and a clear roadmap for marketers to innovate and succeed in the evolving market landscape. The review praises the book for its relevance and applicability to today's economic environment.
LINK
