Zoekresultaten

Ideas, Context and Connections: Conceptual Framing of the Opportunity to Innovate for Migrant Entrepreneurs

Are migrant entrepreneurs innovative with their business ideas and practices? The introduction of novel business ideas would provide migrant entrepreneurs with a cutting edge advantage against competitors, but the research about this topic is thin on the ground. I propose that the opportunity of migrant entrepreneurs to introduce an innovation is better understood by a closer look at the business idea itself and to which extent it is innovative; by considering the contextual factors where the opportunity structure influences the development of migrant businesses; and by the existence of social connections to share resources and information among entrepreneurs. Such complementary concepts - combining the interaction of the social, human, cultural and financial resources of individual migrants in relation to the wider opportunity structure - provide a comprehensive understanding of the opportunity for entrepreneurs to innovate. By using those contributions as conceptual building blocks, I propose the use of innovativeness levels for migrant entrepreneurs following the processes of adaptation and massification of goods and services introduced by migrants over time. This article builds from existing frameworks: contributions about the definitions and typology of innovation; the mixed-embeddedness approach, which has been largely used to study the opportunity structure; and the model of diffusion of innovations which pays a larger attention to the product and the agency of actors.

De kracht van collectieve marketing voor winkelgebieden

Marketing marketing

Deze publicatie bevat de rede die Karel Jan Alsem gehouden heeft bij zijn installatie op 29 november 2013 als Lector Marketing/Marktgericht Ondernemen aan de Hanzehogeschool Groningen. Hij betoogt dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede branding en onderscheidende zichtbaarheid juist van belang. Met de groei van big data en het belang van onbewust gedrag, zullen vooral die marketeers in de toekomst succesvol zijn die de consument het beste begrijpen. Onderzoek is daarbij essentieel. Studenten zullen daarom meer moeten worden opgeleid met evidence-based marketing.

"Hoe word ik een future proof marketeer?"

In dit rapport is verslag gedaan van explorerend onderzoek naar de geldigheid van de opleidingscompetenties van Commercieel Management, bij een overgang van lineair naar circulair economisch model. Daarbij is vooral gezocht naar de eventuele gevolgen op het gebied van de marketingfunctie (marketing, marketingonderzoek en marketingcommunicatie) binnen bedrijven in een circulair economisch systeem.

Marketing in de nieuwe economie - een goede start

The article from Managementboek reviews "Marketing in de nieuwe economie" and highlights it as a practical guide for navigating modern marketing challenges. The book emphasizes understanding digital transformations and adapting marketing strategies to meet new consumer behaviors and technological advancements. It provides actionable insights, real-world examples, and a clear roadmap for marketers to innovate and succeed in the evolving market landscape. The review praises the book for its relevance and applicability to today's economic environment.

Job Guarantee as active labourmarket policy for tackling long-term unemployment

This article analyzis two Dutch experiments in which the government guarantees a job to tackle long-term unemployment. The experiment with the Melkert jobs was carried out in the 1990s. Recently the municipality of Groningen implemented a project in which long-term unemployed people are offered a so-called basic job. The research results of this project demonstrate that the target group can do productive work on a regular basis and that basic jobs have a net positive social added value based on a Social Cost Benefit Analysis (SCBA).In this article we also pay attention to the recent academic debate betweenan unconditional basic income (BIG) and a job guarantee (JG).