Purpose: This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the growth of expert, algorithmic, social and co-creative curation modes and their effects. Design/methodology/approach: Narrative and integrative reviews of literature on curation and tourism and hospitality are used to develop a typology of curation and identify different curation modes. Findings: Curational techniques are increasingly used to organise experience supply and distribution in mainstream fields, including media, retailing and fashion. In tourism and hospitality, curated tourism, curated hospitality brands and food offerings and place curation by destination marketing organisations are growing. Curation is undertaken by experts, algorithms and social groups and involves many of destination-related actors, producing a trend towards “hybrid curation” of places. Research limitations/implications: Research is needed on different forms of curation, their differential effects and the power roles of different curational modes. Practical implications: Curation is a widespread intermediary function in tourism and hospitality, supporting better consumer choice. New curators influence experience supply and the distribution of consumer attention, shaping markets and co-creative activities. Increased curatorial activity should stimulate aesthetic and stylistic innovation and provide the basis for storytelling and narrative in tourism and hospitality. Originality/value: This is the first study of curational strategies in tourism and hospitality, providing a definition and typology of curation, and linking micro and macro levels of analysis. It suggests the growth of choice-based logic alongside service-dominant logic in tourism and hospitality.
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This paper examines how a serious game approach could support a participatory planning process by bringing stakeholders together to discuss interventions that assist the development of sustainable urban tourism. A serious policy game was designed and played in six European cities by a total of 73 participants, reflecting a diverse array of tourism stakeholders. By observing in-game experiences, a pre- and post -game survey and short interviews six months after playing the game, the process and impact of the game was investigated. While it proved difficult to evaluate the value of a serious game approach, results demonstrate that enacting real-life policymaking in a serious game setting can enable stakeholders to come together, and become more aware of the issues and complexities involved with urban tourism planning. This suggests a serious game can be used to stimulate the uptake of academic insights in a playful manner. However, it should be remembered that a game is a tool and does not, in itself, lead to inclusive participatory policymaking and more sustainable urban tourism planning. Consequently, care needs to be taken to ensure inclusiveness and prevent marginalization or disempowerment both within game-design and the political formation of a wider participatory planning approach.
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This manifesto describes the notion of sustainable development according to its basic appeal for economic, social and environmental value-creation, together with the implications of its meaning at the level of the individual (the manager), the organisation (the business) and society. As sustainable tourism is focused on the long term, foresight is used to develop four scenarios for a sustainable tourism industry in 2040: “back to the seventies”, “captured in fear”, “unique in the world”, and “shoulders to the wheel”. The implications of the scenarios are mapped for four distinct types of organisational DNA: the blue organisation focusing on quality, professionalism and efficiency, the red organisation for whom challenge, vision and change are most important, the yellow organisation addressing energy, optimism and growth, and the green organisation which is led by care, tradition and security. The manifest concludes with strategic propositions for tourism organisations in each of the four business types and each of the four scenarios.
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Chapter 39 in Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.
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Purpose: This paper aims to present the findings from a European study on the digital skills gaps in tourism and hospitality companies. Design/methodology/approach: Mixed methods research was adopted. The sample includes 1,668 respondents (1,404 survey respondents and 264 interviewees) in 5 tourism sectors (accommodation establishments, tour operators and travel agents, food and beverage, visitor attractions and destination management organisations) in 8 European countries (UK, Italy, Ireland, Spain, Hungary, Germany, the Netherlands and Bulgaria). Findings: The most important future digital skills include online marketing and communication skills, social media skills, MS Office skills, operating systems use skills and skills to monitor online reviews. The largest gaps between the current and the future skill levels were identified for artificial intelligence and robotics skills and augmented reality and virtual reality skills, but these skills, together with computer programming skills, were considered also as the least important digital skills. Three clusters were identified on the basis of their reported gaps between the current level and the future needs of digital skills. The country of registration, sector and size shape respondents’ answers regarding the current and future skills levels and the skills gap between them. Originality/value: The paper discusses the digital skills gap of tourism and hospitality employees and identifies the most important digital skills they would need in the future.
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What would Dutch society lose if the Tourism and Recreation sector does not survive and what is needed to preserve its societal value and, preferably even, enhance this value? In this report a combination of methods is used to answer the research question: a literature study, case studies, and a survey among entrepreneurs. A substantial number of scientific articles, advisory reports and conference contributions were analysed in various contexts and for different forms of T&R. In the literature study societal contributions were brought together in a structured manner. The cases reflect the breadth of the sector and serve as good examples of how the sector achieves its societal value, but they also illustrate the challenges. The survey produced several insights. Respondents were asked, for instance, to indicate for each societal value whether they saw a positive, negative or no contribution of the sector. By means of a points system a top 25 was composed and put into a table., this table was used to structure the findings from the study.
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It can be argued that many potentialities within society are left unused by organising hospitality venues based on modern planning practices. These planning practises regard the setting as a rational space which is predictable and manageable. By applying modern management principles to spaces of hospitality an important function of spaces of hospitality can be easily overlooked and that is that spaces of hospitality can be regarded as spaces which provide 'difference' for both host and guest. This difference in spaces of hospitality entails that hospitality space gives an opportunity to experiment with different futures, or in other words with different becomings. The concept of 'Urban Vitalis', which is initiated at the beginning of the twentieth century by the German philosopher Georg Simmel, and in 2006 reworked by John Pløger, illuminates this quest for difference. Through 'Urban Vitalis' human beings are recognised as self-transcendent entities, whose lives - attitudes, values, ways of acting and behaving - may change through their 'being-openness' toward life but also always influenced by the ongoing striving for being part of relational positions or intersubjectivities. The concept of 'Urban Vitalis' enthrones the quest for difference in space rather than modern managerial principles such as profitability, make-ability or controllability to study hospitality space. When curriculums of Hospitality Management Studies are reviewed, hardly any attention is given to the possibility that spaces of hospitality can be spaces which create a difference. By adopting 'Urban Vitalis', spaces of hospitality become sites of experimentation where humans should be able to experiment with new combinations, where humans can experience that the future is not a replica of the past. Through the processes which happen in spaces of hospitality and which open spaces of hospitality to difference are limited. This study can be seen in the light of the aim to create spaces of difference and focuses on home exchange space as an informal space of hospitality. These informal spaces are characterised by open ended planning processes. This research explores the home exchange experience from a participant perspective and the overall research aim is to analyse the nature of the home exchange experience in order to conceptualise the dynamics of open-ended planning processes in spaces of hospitality. In other words the practise of home exchange is used to identify processes which underlie creative becomings in spaces of hospitality. The study follows two trajectories, namely, interactively exploring literature alongside the data collection. The interactive exploration of the literature led towards an employment of the concept of the 'Assemblage' from Deleuze and Guattari (1987) in order to know hospi tality space. The Deleuzian Guattarian assemblage focuses on what space does rather than on what space represents and searches for processes which underlie the becomings. Through the concept of the assemblage, the metaphor of the Cultural Laboratory (Lèofgren, 1999) is used to explore the literature and to reach a post-structural understanding of a space of hospitality as space of experimentation. The art project by Sabrina Lindemann 'Hotel Transvaal' is used to ground this understanding. Alongside this literature review, field work has been conducted through a participative (auto) ethnographic study and a total of twenty-two home exchanges have been conducted and recorded, this data collection occurred while connecting with home exchange organisations.For analysis and representation of the methodology during the interplay between fieldwork and literature review, 'Sociological Experimentation' has been developed, its goal is to ident lead to difference. It employs three ways of knowing: the evocative, the performativity of space and the process of becoming. The evocative dimension showed the importance of an initiation by the host into the space and highlights the non-representational bodily aspects of the assemblage. The performative dimension stresses the importance of the X-thing, which represents the unknown and potential emergence of the subject into serendipitous experiences. The becoming aspect also focused on this growing and shrinking by becoming other and creating lines of flight. Through becoming other, the guest could become and the ability to (temporarily) escape the guest role by creating new configurations of bodies and sensations. Recommendations for providers of hospitality space and curriculum designers in hospitality management are to acknowledge the constructive forces in spaces of hospitality and to facilitate for X-things to enhance serendipitous experiences.
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In a matter of weeks last year, discussions regarding tourism in cities changed from how to deal with overtourism to how to deal with ‘no tourism’. Shortly thereafter, a great number of posts on LinkedIn, websites, and blogs highlighted how the tourism crisis that resulted from the COVID-19 pandemic could help reinvent tourism, into something more equal, inclusive, and sustainable. And so, online – at leastin mypersonalonlinebubble – there seemedtobe a real momentum for proper, transformative changes in (urban) tourism. How can we rebuild urban tourism in a sustainable and resilient way?
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This chapter is about the development of tourism in the Dutch Wadden Sea Region in combination with nature conservation. The main question is whether they have a common future. There are some future points stated:- Nature and landscape of the Wadden Sea are the main pull factors for the tourism development. - Future tourism development requires a clear strategy that is supported by various stakeholders- Raising awareness about the natural values results in more visitors and public support for nature conservation- The World Heritage status facilitates cooperation between local entrepreneurs and nature conservation organisationsOverall the conclusion can be drawn that, stimulated by the World Heritage status of the Wadden Sea and facilitated by a trilateral Sustainable Tourism Strategy, tourism development and nature conservation and can mutually benefit. Raising awareness about the natural values of the Wadden Sea will result in more visitors to the region and contributes to an emotional attachment to the protected area and public support for the conservation programs.
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