This report provides the global community of hospitality professionals with critical insights into emerging trends and developments, with a particular focus on the future of business travel. Business travellers play a pivotal role within the tourism industry, contributing significantly to international travel, GDP, and business revenues.In light of recent disruptions and evolving challenges, this forward-looking study aims not only to reflect on the past but, more importantly, to anticipate future developments and uncertainties in the realm of business travel. By doing so, it offers strategic insights to help hospitality leaders navigate the ever-evolving landscape of the industry.Key findings from the Yearly Outlook include:• Recovery of International Travel: By 2024, international travel arrivals have surpassed 2019 levels by 2%, signalling a full recovery in the sector. In Amsterdam, there was a 13% decrease in business traveller numbers, offset by an increase in the average length of stay from 2.34 to 2.71 days. Notably, more business travellers opted for 3-star accommodations, marking a shift in preferences.• Future of Business Travel: The report outlines a baseline scenario that predicts a sustainable, personalised, and seamless business travel experience by 2035. This future will likely be driven by AI integration, shifts in travel patterns—such as an increase in short-haul trips, longer stays combining business and leisure—and a growing focus on sustainability.• Potential Disruptors: The study also analyses several potential disruptors to these trends. These include socio-political shifts that could reverse sustainability efforts, risks associated with AI-assisted travel, the decline of less attractive business destinations, and the impact of global geopolitical tensions.The Yearly Outlook provides practical recommendations for hospitality professionals and tourism policymakers. These recommendations focus on building resilience, anticipating changes in business travel preferences, leveraging AI and technological advancements, and promoting sustainable practices within the industry.
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There is ample evidence to suggest that positive emotions lead to valuable life outcomes. This study examines daily positive emotion development before, during, and after a leisure travel experience. The study measured positive emotions on a daily basis in 25 mature adult participants before, during, and after two leisure travel experiences. Consistent with the "peak" model in previous research, positive emotions overall-and joy and interest in particular-increased before leisure travel, were elevated during travel, and declined afterward. Implications for practice include managing positive emotions before and after leisure travel. Future research should consider positive emotions in other populations and other leisure experiences.
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Purpose: This study aims to analyse what drives and limits the Dutch population during COVID-19 in their intention to travel for leisure once travel restrictions have been lifted, to gain an insight in the psychological travel barriers following a period of crisis. Design/methodology/approach: The research process involved an online self-administrated method created with one of the leading research and web-based survey tools called Qualtrics. The questionnaire was filled by 402 respondents. Findings: The findings indicate that the impact of COVID-19 on cutting down travel plans, certain personal values and structural constraints have a positive relationship with the leisure travel intention to various destinations. Moreover, risk perceptions and intrapersonal constraints have a positive relationship with domestic leisure travel intentions. However, these factors have a negative connection with the leisure travel intention to some international destinations. Further, decreased perceptions of risks have a negative relationship with the domestic leisure travel intentions. Research limitations/implications: Using questionnaires in the form of online, self-administrated surveys made it impossible to get an insight in and have control over who responded to the questionnaire. Gaining an insight into the factors impacting the leisure travel intentions following a period of crisis will make it possible for the tourism industry to respond adequately to future crises and will make it easier for destination marketers and managers to attract new tourists during the recovery process. Originality/value: To the best of the author’s knowledge, no analysis has been so far published with a focus on the impact of COVID-19 on the Dutch population and their intention to travel. It is crucial for gaining an insight into leisure travel intention and the factors impacting this intention following a period of crisis since travel intention is an under-researched topic of academic tourism literature. This study closes the existing gap in literature.
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Most people strive to become happier. Although a substantial increase in the cognitive component of happiness is limited due to heredity, there is still room for substantial gains in the affective component of happiness through environmental factors and behavioural choices. One way to become happier is to undertake leisure travel. The effect of leisure travel on happiness tends however to be short-lived, which may cause individuals in affluent nations to travel more often. A vast increase in leisure travel is also forecasted for developing and emerging industrialized countries. Rosy recollections of past experiences of leisure travel may trigger booking another trip. A growth in travel frequency and air travel in particular increases emissions that contribute to climate change. We argue that the main driver for leisure travel is the rose tinted memories of past leisure trips. However, these memories are valued against the context of peer pressure and social norms. Based on previous research findings the processes that contribute to the development of unsustainable leisure travel are discussed.
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Why people conduct different sharing about their travel is unclear. Understudied areas include the roles of tourism activity type, tourist well-being, and social context. Under the framework of construal level theory, three studies which combined secondary data and experiments revealed that: 1) challenging (relaxing) tourism activities lead to more desirability (feasibility) sharing; 2) eudaimonia (hedonia) occupy the dominant position and mediate the relationship between challenging (relaxing) tourism activity and desirability (feasibility) sharing; and 3) social context induces the transformation of the relationship between eudaimonia and hedonia, and has a significant moderating impact on the mechanism of travel experience sharing type. Theoretical and managerial implications of travel experience sharing type and mutual transformation between eudaimonia and hedonia are discussed.
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In this chapter, we start with a description of happiness, the nature of happiness, the value of happiness, and the determinants of happiness. In that context, we discuss what leisure can contribute to happiness. Although happiness is partially set through inherited personality traits, there is potential for improving one's sense of happiness through leisure. Research to date focused mainly on casual leisure and leisure travel. These kinds of leisure have mostly a small positive effect on happiness. The benefits are often temporary and in the moment. We propose more longitudinal research that addresses serious leisure and project-based leisure, which may have more sustained effects on happiness than casual leisure and leisure travel.
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Leisure constraints affecting participation can be divided into intrapersonal, interpersonal, and structural constraints. Only a few studies in the event industry have investigated the role of leisure constraints. These studies show different effects of leisure constraints on participation. The purpose of this article is to examine the influence of leisure constraints on revisit intention regarding music festivals. This study is of quantitative nature and utilizes survey research. A sample of 1,063 respondents was used within the analyses, measuring the influence of perceived constraints on revisit intention. The results show that intrapersonal constraints (a lack of importance and interest) and structural constraints (travel time, a lack of time, costs, and a lack of satisfaction with the festival area) significantly influence revisit intention. In line with results from other leisure industries, intrapersonal constraints show the strongest effects. Interpersonal constraints do not affect revisit intentions. Music festivals should ideally maintain a high level of engagement with the visitors throughout the year to ensure continuous involvement.
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The tourism industry thrives on the notion that holiday travel improves well-being. However, scientific evidence that holiday travel is more beneficial than spending free time at home is lacking. Using the Effort-Recovery and the Limited Resources model as theoretical basis, this study investigates whether workers behave, think, and feel differently during travel than during leisure time spent at home. In a five-week longitudinal field study, we followed 24 workers during free evenings after work, a free weekend at home, and on a free weekend of domestic travel. Within-person differences were investigated between these three occasions in behavior, cognition, and emotions. During travel, employees slept more, engaged more in physical and social activities and less in obligatory activities than during free evenings after work. Hedonic well-being was higher and ruminative thinking lower during travel than during free evenings after work. Physical distance from home and work was related to engagement in resource-providing rather than resource-consuming activities and seems to translate into mental distance from everyday worries. Differences between holiday travel and weekends at home were small. Still, the findings suggest that travel may provide feelings of remoteness in places with novel and fascinating qualities, free of chores.
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Previous work on tourists' positive and negative affect has mainly used cross-sectional data. Consequently, little is known about how motivations are related to tourists' emotions over an extended period of time. The purpose of this study was to understand the impact of travel motivation on tourists' emotions and whether the impact would remain the same across different time points. The sample consisted of a panel of approximately 2000 leisure travelers in the Netherlands. After eliminating missing data, 412 panelists completed all seven questionnaires over the nine months of the study. The results indicated that motivation does not have a significant impact on tourists' emotions over a relatively long period of time. Specifically, the study found that travel motivations or a cluster of travel motivations do not seem to have significant within-subject or between-subject impacts on tourists' emotions over a nine-month period. The findings demonstrate the complex relationships between tourists’ travel motivation and emotions and highlight the importance of a longitudinal approach to studying emotions in the tourism context. Managerial implications for destination marketers are discussed.
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