How location-based messages influence customers’ store visit attitudes
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Multi file
Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers
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Document
Persuasive location-based messaging to attract consumers to a physical store: a construal level theory approach
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Link
"Opening" location-based mobile ads : How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
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Link
The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases
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Document
Ad intrusiveness of location-based advertising - a virtual reconstruction
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Document
On the use of virtual environments for the evaluation of location-based applications
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Document
Onderzoek location based advertising : Mobile=Location=Effect
