Contrary to most sectors, to date the tourism and aviation industries have not managed to level off greenhouse gas emissions. Moreover, effective mitigation through technological innovation or structural and behavioural change cannot be expected shortly. Airlines and tourism companies appear to use carbon offsetting as a last resort. However, offsetting is generally acknowledged as a second-best solution for mitigating emissions, after reducing energy use. This paper seeks to determine the mitigation potential of voluntary carbon offsetting by comparing public and industry awareness of climate change and aviation emissions, and attitudes to various mitigation measures with relevant online communication by 64 offset providers. Methods were a literature review and online content analyses. Overall, the gaps that were identified between awareness, attitude and actual behaviour are not bridged by provider communication. From this perspective, the mitigation potential of voluntary carbon offsetting for achieving reductions of tourism transport emissions is estimated as low. The same conclusion is reached by comparing carbon dioxide volumes of flight offsets with actual air travel emissions. Current sales of flight offsets compensate less than 1% of all aviation emissions.
MULTIFILE
Global leaders agree on the need to substantially decarbonize the global economy by 2050. This paper compares potential costs associated with different policy pathways to achieve tourism sector emission reduction ambitions (−50% by 2035) and transform the sector to be part of the mid-century decarbonized economy (−70% by 2050). Investment in emissions abatement within the tourism sector, combined with strategic external carbon offsets, was found to be approximately 5% more cost effective over the period 2015–2050 than exclusive reliance on offsetting. The cost to achieve the −50% target through abatement and strategic offsetting, while significant, represents less than 0.1% of the estimated global tourism economy in 2020 and 3.6% in 2050. Distributed equally among all tourists (international and domestic), the cost of a low-carbon tourism sector is estimated at US$11 per trip, equivalent to many current travel fees or taxes. Exclusive reliance on offsetting would expose the sector to extensive and continued carbon liability costs beyond mid-century and could be perceived as climate inaction, increasing reputational risks and the potential for less efficient regulatory interventions that could hinder sustainable tourism development. Effective tourism sector leadership is needed to develop a strategic tourism policy framework and emission measurement and reporting system.
LINK
This study, part of an R&D project with Dutch tour operators, assessed Dutch consumer preferences towards a carbon label for holiday trips. A general survey (n = 504) assessed the perceived importance of a CO 2 label to consumers. To determine the preferred design, two focus groups (n = 15) followed by a panel study (n = 1246) were performed. Finally, a pilot study (n = 100) assessed potential effects of the label on attitude and booking intention. The general survey's results indicate that a carbon label could impact on the travel choice of some Dutch travellers, when label information is explicit, understandable and simply designed. The focus groups in combination with the panel study showed that Dutch consumers prefer a recognisable carbon label, similar to the EU energy label. The pilot study revealed that consumers' attitudes increased significantly, but that intention to book was not significantly affected for the group that was shown the carbon label. These findings contribute to understanding consumer attitudes towards tourism eco and carbon labels, and their content and design. Implementation of a carbon label for tour packages still requires a number of barriers to be resolved. Sustainability remains a low priority during holiday decision-making.
LINK
This review paper examines the greenhouse gas (GHG) emission reduction targets postulated by a range of organizations seeking to reduce the consequences of global climate change and how, or if, the global tourism sector can achieve its share of those targets. It takes both existing estimates of current tourism GHG emissions and emissions projected in a business-as-usual scenario through to 2035 and contrasts them with the "aspirational" emission reduction targets proclaimed by the sector. Analysis reveals that with current high-growth emission trends in tourism, the sector could become a major global source of GHGs in the future if other economic sectors achieve significant emission reductions. Success in achieving emission reductions in tourism is found to be largely dependent on major policy and practice changes in air travel, and stated tourism emission reduction targets do not appear feasible without volumetric changes considering the limited technical emission reduction potential currently projected for the aviation sector. The opportunities and challenges associated with a shift towards a low-carbon global economy are anticipated to transform tourism globally and in all respects. Much greater consideration and dissemination of these issues is required to inform future tourism development and travel decisions.
DOCUMENT
In a matter of weeks last year, discussions regarding tourism in cities changed from how to deal with overtourism to how to deal with ‘no tourism’. Shortly thereafter, a great number of posts on LinkedIn, websites, and blogs highlighted how the tourism crisis that resulted from the COVID-19 pandemic could help reinvent tourism, into something more equal, inclusive, and sustainable. And so, online – at leastin mypersonalonlinebubble – there seemedtobe a real momentum for proper, transformative changes in (urban) tourism. How can we rebuild urban tourism in a sustainable and resilient way?
DOCUMENT
This manifesto describes the notion of sustainable development according to its basic appeal for economic, social and environmental value-creation, together with the implications of its meaning at the level of the individual (the manager), the organisation (the business) and society. As sustainable tourism is focused on the long term, foresight is used to develop four scenarios for a sustainable tourism industry in 2040: “back to the seventies”, “captured in fear”, “unique in the world”, and “shoulders to the wheel”. The implications of the scenarios are mapped for four distinct types of organisational DNA: the blue organisation focusing on quality, professionalism and efficiency, the red organisation for whom challenge, vision and change are most important, the yellow organisation addressing energy, optimism and growth, and the green organisation which is led by care, tradition and security. The manifest concludes with strategic propositions for tourism organisations in each of the four business types and each of the four scenarios.
DOCUMENT
