Tourism is on course to thwart humanity’s efforts to reach a zero carbon economy because of its high growth rates and carbon intensity. To get out of its carbon predicament, the tourism sector needs professionals with carbon literacy and carbon capability. Providing future professionals in the full spectrum of tourism-related study programmes with the necessary knowledge and skills is essential. This article reports on ten years of experience at a BSc tourism programme with a carbon footprint exercise in which students calculate the carbon footprint of their latest holiday, compare their results with others and reflect on options to reduce emissions. Before they start, the students are provided with a handout with emission factors, a brief introduction and a sample calculation. The carbon footprints usually differ by a factor of 20 to 30 between the highest and lowest. Distance, transport mode and length of stay are almost automatically identified as the main causes, and as the main keys for drastically reducing emissions. The link to the students’ own experience makes the exercise effective, the group comparison makes it fun. As the exercise requires no prior knowledge and is suitable for almost any group size, it can be integrated into almost any tourism-related study programme.
Doelstellingen De mate van betrokkenheid van jonge gebruikers bij wervingsadvertenties voor geldezels op Instagram onderzoeken. Methoden Drie advertenties die de belangrijkste mechanismen voor betrokkenheid bij cybercriminaliteit weerspiegelen en gericht waren op Nederlandse gebruikersclusters werden op twee Instagram-plaatsingen geplaatst. Door middel van dit quasi-experimentele 3 × 2 factorial design konden we het bereik en de weergaven van de advertenties, de doorklikratio's, het geslacht van de deelnemers en de temporele verdelingen van de gebruikersbetrokkenheid analyseren. Resultaten De analyse toont aan dat tot 3% van de jonge gebruikers zich bezighield met de advertenties, vooral met advertenties die een luxe levensstijl promoten en neutralisatietechnieken gebruiken. Mannen waren vaker betrokken en 's nachts werd er meer geklikt. Conclusies Sommige jonge Instagram-gebruikers lijken geneigd om geld te verdienen via hun bankpas en lopen het risico om online betrokken te raken bij cybercriminaliteit. We moedigen toekomstig onderzoek aan om het gebruik van sociale media in criminologische studies verder te onderzoeken. ENGLISH Objectives Examine the level of engagement of young users with money mule recruitment ads on Instagram. Methods Three ads reflecting key cybercrime involvement mechanisms and targeting Dutch user clusters were run on two Instagram placements. By means of this quasi-experimental 3 × 2 factorial design, we were able to analyze the reach and views of the ads, click-through rates, gender of the participants, and temporal distributions of user engagement. Results Mimicking actual recruitment environments, analysis shows that up to 3% of young users engaged with the ads, especially those promoting a luxury lifestyle and using neutralization techniques. Men were more likely to engage, and click-through rates were higher at night. Conclusions Some young Instagram users seem prone to making money through their bank cards and risk becoming involved in cybercrime online. We encourage future research to explore further the use of social media in criminological studies. This is a post-peer-review, pre-copyedit version of an article published in Journal of Experimental Criminology. The final authenticated version is available online at: https://link.springer.com/article/10.1007/s11292-022-09537-7
