All social media should have a sticker saying 'Don't Jump for the Tool!' While it is tempting 'to use Twitter', the choice of a medium like Twitter cannot be seen in isolation of strategic goals, instruments and expected results, i.e. a communication strategy. We designed a board game, called the Media Strategy Game, which makes professionals aware of the choices and opportunities involved in developing a communication strategy. By playing the game, assumptions about objectives and results are made explicit and awareness is created for the activities needed to achieve objectives. The game therefore serves to stimulate discussions, provides insights for the development of an efficient media policy, and helps to create consensus. While designed for professionals who need to communicate a message inside or outside of an organization, it has also proved very valuable in trainings and in higher education. Recently a workbook has been added to the board game that helps professionals to formulate their communication strategy by providing 16 hands-on models for business strategy, business modelling, leveraging tools and formulating indicators to measure impact.
Sustainable Experience Design Professor Frans Melissen dialogues about Sustainability Intelligence with Joseph Roevens. Topics include: Initial interest in Sustainability? https://bit.ly/2G1RTz4 How do you live Sustainably? When do you ‘sin’? https://bit.ly/2IdGFsZGaia Zoo & “Sustainable Customer Experience Design” https://bit.ly/2UgtzlY 50 Shades of Green https://bit.ly/2IeH3Yf Breda University’s Sustainable Travel Policy https://bit.ly/2WN2DqE How to stimulate Sustainable behavior? https://bit.ly/2Kb2Hiv Sustainability Intelligence: Naïve, Native & Narrative https://bit.ly/2ONUBv7 1. Naïve Intelligence https://bit.ly/2YQXeAL 2. Native Intelligence https://bit.ly/2uPBVSc 3. Narrative Intelligence, e.g.Zappos Delivering Happiness https://bit.ly/2YUbHMa The Powers-that-be vs the Grass Roots. https://bit.ly/2FKNAqw The Sharing Economy & its abuse https://bit.ly/2TTKWE8 Sustainability as the Goal, not as an Instrument to continue the old system https://bit.ly/2YRXqzB Projects at Breda University: SCITHOS https://bit.ly/2U0yG4x Sustainable Customer Experience Design https://bit.ly/2G1TB3y Improving Sustainability in the Hospitality Industry https://bit.ly/2Uw1vu3
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The complexity of analysing dynamical systems often lies in the difficulty to monitor each of their dynamic properties. In this article, we use qualitative models to present an exhaustive way of representing every possible state of a given system, and combine it with Bayesian networks to integrate quantitative information and reasoning under uncertainty. The result is a combined model able to give explanations relying on expert knowledge to predict the behaviour of a system. We illustrate our approach with a deterministic model to show how the combination is done, then extend this model to integrate uncertainty and demonstrate its benefits
