This paper analyzes connectivity and efficiency of a SME network across two industries. These characteristics are likely to be different for networks of various industries. The concept of 'small worlds' is used to judge overall network efficiency. The actual network can be classified as one in which a small world is present. Visualization of the results shows a single core group in the network. It was found that non-profit as well as science actors were overrepresented in the core of the field.
The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives and drinking behavior by age cohorts. We hypothesized that differences between countries in the youngest age groups are smaller than in the older age groups, where country specific tradition and culture still plays a more prominent role. We, therefore tested, from the data obtained by the COnsumer BEhaviouR Erasmus Network (COBEREN), the hypothesis that the extent to which the age specific profiles differ between countries increases with age. The results confirm our hypothesis that the extent to which drinking motives differ between countries increases with age. Our results suggest that marketing campaigns which are directed towards drinking motives, could best be tailored by age cohort, in particular when it concerns age group 18-37 and more particular for beer, spirits and especially premix drinks. Marketing campaigns for non-alcoholic beverages should be made specific for the British countries and the Western countries, but even more effectively be made specific for the age cohort 18-37.
‘The network is everlasting’ wrote Robert Filliou and George Brecht in 1967, a statement that, at first glance, still seems to be true of today’s world. Yet there are also signs that the omnipresence of networks is evolving into another reality. In recent times, the limits of networks rather than their endless possibilities have been brought into focus. Ongoing media debates about hate speech, fake news, and algorithmic bias swirl into a growing backlash against networks. Perhaps it is time to reconsider the contemporary reach and relevance of the network imaginary.Accompanying transmediale 2020 End to End’s exhibition ‘The Eternal Network’, this collection gathers contributions from artists, activists, and theorists who engage with the question of the network anew. In referencing Filliou’s eternal notion, the exhibition and publication project closes the loop between pre- and post-internet imaginaries, opening up possible futures with and beyond networks. This calls many of the collection’s authors to turn to instances of independent and critical net cultures as historical points of inspiration for rethinking, reforming, or refuting networks in the present.---The Eternal Network: Vom Enden und Werden der NetzkulturDEUTSCHE FASSUNG:„Das Netzwerk wird es ewig geben“, schrieben Robert Filliou und George Brecht 1967 – eine Aussage, die auf den ersten Blick auch heute noch zuzutreffen scheint. Doch gibt es auch Anzeichen, dass die Allgegenwärtigkeit von Netzwerken eine andere W irklichkeit hervorbringt. Mittlerweile rückt die Endlichkeit von Netzwerken – anstatt deren endlose Möglichkeiten – in den Fokus; davon zeugen die anhaltenden Mediendebatten über Hassrede, Fake News und algorithmischer Diskriminierung. Vielleicht ist es an der Zeit, die aktuelle Reichweite und Relevanz des Netzwerks neu zu betrachten.Begleitend zur Ausstellung „Das ewige Netzwerk“ der transmediale 2020 End to End versammelt dieser Band Beiträge von Künstler*innen, Aktivist*innen und Theoretiker* innen, die sich neu mit der Frage des Netzwerks beschäftigen. Ausstellung und Publikation beziehen sich auf Fillious Konzept von der Ewigkeit des Netzwerks. Sie verbinden dabei die Vorstellungswelten, die zeitlich vor der Entwicklung des Internets entstanden sind, mit jenen, die darauf folgten. So eröffnen sie mögliche Zukünfte mit und jenseits von Netzwerken. Viele Autor*innen in diesem Band lassen sich dabei von historischen Momenten der unabhängigen und kritischen Netzkulturen inspirieren, um Netzwerke der Gegenwart neu zu denken, sie zu reformieren oder anzufechten.
MULTIFILE
