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This is an empirical, descriptive study of tourists at sport mega-events. Its purpose is to describe tourists who attend sport mega-events. As an empirical study, it surveys tourists at two major sport mega-events in two different countries: the 2008 Olympic Games in China and the 2010 FIFA World Cup in South Africa. Building on a growing body of literature related to the marketing of sport mega-events, results support that both the place (China versus South Africa) and the attraction (Olympic Games versus FIFA World Cup) influence - across a number of place image variables - the nature and composition of the tourists who are attracted to the sport mega-event. The findings suggest that the sport mega-event can be used by the host country to target potential tourists who have limited interest in the event. Further, this research finds that the tourist view of the sport mega-event is influenced by the host country and the nature of the event. The research responds to a key need in both the literature and in practice, where understanding of tourists in the SME context is needed for countries, regions and communities.
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The ambition to host mega sports events is (or can be) perfectly justifiable with various arguments. The most persistently used argument is the supposed financial or direct economic gain for the host economy, of which the compelling body of evidence is discouraging. This implies that the justification for hosting should come from a different, broader economic angle. This paper provides a critical discussion of the myriad of economic and frequently intangible effects that could be put forward in the public debate preceding the submission of a bid. Paradoxically, most of these effects are not, or infrequently employed in public debates.
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Turkey has received consistent criticism from international media for having many naturalized athletes in its national squad, both in the Olympic Games and other major international sporting events. Similar criticisms have also been a feature of debates for a long time in domestic media, varying in views toward these athletes. This research focuses on media representations of naturalized athletes in Turkey between 2008 and 2020. We investigated the sentiments of news items from four major Turkish newspapers (Milliyet, Cumhuriyet, Sabah and Fanatik) on their stances toward naturalized athletes over the timespan of 2008–2020. Beside analyzing the sentiment of the media content both cumulatively and fragmentedly, we also identified the yearly trends and most featured sports in this context, combining qualitative and quantitative techniques. Our findings showed that sentiments in Turkish media toward naturalized athletes are mostly neutral and negative as well as with differences varying on the basis of the newspapers and news item types. The most criticism underlined pursuing “shortcut” success with naturalized athletes representing Turkey in the international arena. Among the featured sports, basketball, football, and track and field have been the most discussed ones in the naturalization context.
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Sport kan net als kunst, muziek en kleding ook worden gezien als een maatschappelijk verschijnsel dat inzicht geeft in de hedendaagse cultuur. Verborgen competitie belicht juist deze kant van de sport. Hierbij staan eenvoudige vragen centraal die velen interesseren, maar waaraan nog maar weinigen aandacht hebben besteed. Waarom behoort American football tot de populairste sporten van de Verenigde Staten, is China een tafeltennisbolwerk, Nederland een schaatsland en Nieuw-Zeeland een rugbynatie? Waarom wordt voetbal wereldwijd massaal beoefend en kent korfbal alleen in ons land een grote populariteit? Maarten van Bottenburg beschrijft de verspreiding en popularisering van ongeveer dertig sporten over de hele wereld in de afgelopen honderd jaar en biedt de lezer daarmee een mondiaal sportpanorama. Door het lezen van Verborgen competitie krijgt u meer inzicht in de mondialisering van de hedendaagse cultuur en in de wijze waarop mensen zich door hun sportvoorkeuren aan anderen binden of zich van hen onderscheiden.
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Zeventien dagen na de Olympische Spelen vonden in Rio de Janeiro de Paralympische Spelen plaats. Rio had met betrekking tot de Paralympische Spelen voor het bid een concept ontwikkeld rondom het thema 'Live your Passion'. Daarbij zouden de Paralympische Spelen gebruikt worden om economische, stedelijke en sociale ontwikkeling in Brazilië te stimuleren. Het plan maakte deel uit van de visie van de Braziliaanse regering om te investeren in sport als katalysator voor sociale integratie. De intentie was om de Paralympische Spelen te gebruiken om een meer inclusieve samenleving te creëren. Dit hoofdstuk beschrijft de Paralympische Spelen en de investeringen die daarmee gepaard gingen, de beleving van het publiek bij de Spelen die uiteindelijk tot ‘The People’s Games’ werden gedoopt en uitzonderlijke atletische prestaties tijdens ‘The Best Games ever’. Tot slot wordt de legacy, de nalatenschap, met betrekking tot het vergroten van de toegankelijkheid voor mensen met een beperking beschreven.
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Gaming Horizons is a EU-funded project that explored the role of video games in culture, the economy and education. We engaged with more than 280 stakeholders through interviews, workshops and webinars.
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In adult football, small-sided games are associated with increased action variability and suggested to promote more creative actions compared to regular 11v11 formats. This aligns with predictions from an ecological approach to perception and action that creative actions emerge in environments that grant variability in action, instead of being an expression of the individual player's ability to generate ideas. To further evidence for this prediction, the current study aimed to expand this observation to elite youth football players. To this end, the number of different and creative actions in 4v4 small-sided game and a 11v11 regular-sided game among 10- to 12-year-old elite football players were examined. We analyzed a total of 7922 actions, which were categorized for type and creativity. Based on a subset of these actions, a panel of elite football coaches judged action types occurring below 0.5% as significantly more creative than more frequent action types. Hence, we used an occurrence of 0.5% as threshold to distinguish creative actions from non-creative actions. The results showed that the total number of actions, the number of different action types, the number creative actions and the number of different creative action types was significantly higher for the small-sided game format than the regular-sided game. In conclusion, this study confirms that in elite youth football, small-sided games induce a more variable and creative action repertoire. This shows that practitioners can design learning environments that promote the emergence of creative actions.
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De NLsportraad heeft zich gebogen over de maatschappelijke en economische impact van grote sportevenementen. De NLsportraad heeft bezien welke doelen en effecten sportevenementen kunnen hebben en hoe deze het best kunnen worden gemeten. In een reeks van vier essays staat de NLsportraad stil bij de wetenschappelijke stand van zaken over de impact van sportevenementen, in de vorm van bijdragen van experts. In opdracht van de NLsportraad hebben verschillende experts een essay geschreven over (1) de economische impact van sportevenementen, (2) de sociale impact van sportevenementen, (3) de mediawaarde en (4) de maatschappelijke kosten-batenanalyse voor sportevenementen
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