Co-creation as a concept and process has been prominent in both marketing and design research over the past ten years. Referring respectively to the active collaboration of firms with their stakeholders in value creation, or to the participation of design users in the design research process, there has arguably been little common discourse between these academic disciplines. This article seeks to redress this deficiency by connecting marketing and design research together—and particularly the concepts of co-creation and co-design—to advance theory and broaden the scope of applied research into the topic. It does this by elaborating the notion of the pop-up store as temporary place of consumer/user engagement, to build common ground for theory and experimentation in terms of allowing marketers insight into what is meaningful to consumers and in terms of facilitating co-design. The article describes two case studies, which outline how this can occur and concludes by proposing principles and an agenda for future marketing/design pop-up research. This is the peer reviewed version of the following article: Overdiek A. & Warnaby G. (2020), "Co-creation and co-design in pop-up stores: the intersection of marketing and design research?", Creativity & Innovation Management, Vol. 29, Issue S1, pp. 63-74, which has been published in final form at https://doi.org/10.1111/caim.12373. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. LinkedIn: https://nl.linkedin.com/in/overdiek12345
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What is a pop-up store and how can it be used for organisational counterspacing? The pop-up can be interpreted as a fashionable and hypermodern platform focusing on the needs of a younger generation of consumers that searches for new experiences and is prone to ad hoc decision-making. From this perspective, the pop-up is a typical expression of the experience economy. But it is more. The ephemeral pop-up store, usually lasting from one day to six months, is also a spatial practice on the boundary between place as something stable/univocal and space as something transitory/polyphonic. Organizational theory has criticized the idea of a stable place and proposed the concept of spacing with a focus on the becoming of space. In this article, the pop-up store is introduced as a fashionable intervention into organizational spacing. It suggests a complementary perspective to non-representational theory and frames the pop-up as co-actor engaging everyday users in appropriating space. Drawing on Lefebvre’s notions of differential space, festival and evental moment, theory is revisited and then operationalized in two pop-up store experiments. Apart from contributing to the ongoing theoretical exploration of the spacing concept, this article aims to inspire differential pop-up practices in organisations. https://www.linkedin.com/in/overdiek12345/
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A 4*4 PitStop is a metaphor for the work method or format used for a pop-up professional network. The method is designed to allow work, innovation and learning to go hand in hand. This format is based on the goals and direction provided by the participating professionals themselves. With this guide, we are sharing the results with professionals who want to start their own 4*4 PitStop.
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This article seeks to contribute to the literature on circular business model innovation in fashion retail. Our research question is which ‘model’—or combination of models—would be ideal as a business case crafting multiple value creation in small fashion retail. We focus on a qualitative, single in-depth case study—pop-up store KLEER—that we operated for a duration of three months in the Autumn of 2020. The shop served as a ‘testlab’ for action research to experiment with different business models around buying, swapping, and borrowing second-hand clothing. Adopting the Business Model Template (BMT) as a conceptual lens, we undertook a sensory ethnography which led to disclose three key strategies for circular business model innovation in fashion retail: Fashion-as-a-Service (F-a-a-S) instead of Product-as-a-Service (P-a-a-S) (1), Place-based value proposition (2) and Community as co-creator (3). Drawing on these findings, we reflect on ethnography in the context of a real pop-up store as methodological approach for business model experimentation. As a practical implication, we propose a tailor-made BMT for sustainable SME fashion retailers. Poldner K, Overdiek A, Evangelista A. Fashion-as-a-Service: Circular Business Model Innovation in Retail. Sustainability. 2022; 14(20):13273. https://doi.org/10.3390/su142013273
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Panel presentation about the future of pop stages in the Metaverse.
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Onderzoeker en docent-expert Daphne Vogel (Hogeschool Inholland) onderzoekt of verpleegkundestudenten met simulatieonderwijs via een hightech patiëntenpop zelfverzekerder en beter voorbereid aan hun stage beginnen. In een veilige, realistische omgeving oefenen studenten medische handelingen en communicatie, zonder risico voor echte patiënten. Eerste indrukken laten zien dat dit leidt tot meer intrinsieke motivatie en meer mogelijk meer zelfvertrouwen en groot enthousiasme bij studenten. Ook docenten ervaren voordelen, al vraagt de methode technische en didactische aanpassing. Het onderzoek moet uitwijzen of simulatieonderwijs daadwerkelijk zorgt voor meer zelfvertrouwen, betere vaardigheden en efficiëntere stages in de zorg. Lees hier verder: https://communities.surf.nl/vraagbaak-online-onderwijs/artikel/onderzoek-naar-oefenen-met-hightech-patientenpop-gaan-studenten
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Uit de Managementsamenvatting: "In dit rapport beschrijven we de opzet en de uitkomsten van de evaluatie van het project Online Stagebegeleiding dat is uitgevoerd vanuit de Stimuleringsregeling Open en Online Onderwijs (projectcode O019-03). Het project had als doel om kennis te ontwikkelen over hoe online stagebegeleiding kan worden ingezet ter verrijking van werkplekleren in het hoger onderwijs. De conclusies en de daarop gebaseerde aanbevelingen presenteren wij in dit rapport met als doel de opgedane inzichten beschikbaar en inzichtelijk te maken voor geïnteresseerden in online onderwijs, stagebegeleiding of onderwijsinnovatie in het algemeen. Uit onderzoek blijkt dat goede begeleiding cruciaal is voor het succes van werkplekleren. Docenten zijn echter grotendeels niet op de werkplek aanwezig en hebben vaak (zeer) beperkte tijd om hun stagiairs te begeleiden. Daarbij is het voor studenten vaak moeilijk om hun leerproces op de stage te reguleren. In het project hebben wij de reeds bestaande Stage-App uitgebreid met functionaliteit voor docenten ter ondersteuning van de stagebegeleiding en hebben we deze ingezet in drie pilots."
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The principal aim of this study is to explore the relations between work domains and the work-related learning of workers. The article is intended to provide insight into the learning experiences of Dutch police officers during the course of their daily work. Interviews regarding actual learning events and subsequent changes in knowledge, skills or attitudes were conducted with police officers from different parts of the country and in different stages of their careers. Interpretative analyses grounded in the notion of intentionality and developmental relatedness revealed how and in what kinds of work domains police officers appear to learn. HOMALS analysis showed work-related learning activities to vary with different kinds of work domains. The implications for training and development involve the role of colleagues in different hierarchical positions for learning and they also concern the utility of the conceptualisation of work-related learning presented here.
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The objective of this thesis is to make a first step towards prevention of the progression of chronic venous disease and the development of a first venous leg ulcer in chronic venous disease patients. The aim is to identify chronic venous disease patients at risk of developing more severe clinical stages, provide insight in the lifestyle related risk factors, and provide an overview of current chronic venous disease care in the Netherlands.
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