Zoekresultaten

Signalling responsibility? Applying signalling theory to the ISO 26000 standard for social responsibility

Many global challenges cannot be addressed by one single actor alone. Achieving sustainability requires governance by state and non-state market actors to jointly realise public values and corporate goals. As a form of public-private governance, voluntary standards involving governments, non-governmental organisations and companies have gained much traction in recent years and have been in the limelight of public authorities and policymakers. From a firm perspective, sustainability standards can be a way to demonstrate that they engage in corporate social responsibility (CSR) in a credible way. To capitalise on their CSR activities, firms need to ensure their stakeholders are able to recognise and assess their CSR quality. However, because the relative observability of CSR is low and since CSR is a contested concept, information asymmetries in firm-stakeholder relationships arise. Adopting CSR standards and using these as signalling devices is a strategy for firms to reduce these information asymmetries, by revealing their true CSR quality. Against this background, this article investigates the voluntary ISO 26000 standard for social responsibility as a form of public-private governance and contends that, despite its objectives, this standard suffers from severe signalling problems. Applying signalling theory to the ISO 26000 standard, this article takes a critical stance towards this standard and argues that firms adhering to this standard may actually emit signals that compromise rather than enhance stakeholders' ability to identify and interpret firms' underlying CSR quality. Consequently, the article discusses the findings in the context of public-private governance, suggests a specification of signalling theory and identifies avenues for future research.

Multi-Level Climate Effect Modeling, best management practices From private property to national level

The changing climate has an effect on the quality of life in our cities: heavier rainfall (resulting infloodings), longer periods of drought, reduced air and water quality and increasing temperatures incities (heat stress). Awareness about these changes among various stakeholders is of greatimportance. Every Dutch region is required to perform a stresstest indicating the effects of climatechange (o.a. flooding and heatstress) before 2020. The level of execution, area size and level ofparticipation of stakeholders, has intentionally been made flexible.To provide more insight into the approaches and best management practices to climate resilience,this article provides 3 examples of stresstests performed on several levels: single object real estatelevel, city level and national district level. The method ‘stresstestíng’, involves flood and heatstressmodeling, defines the current status of climate adaptation characteristics of an object, city or district.The stresstest form the base line and starting point for the national 3 step approach adaptationstrategy ‘analyse, ambition and action’.The 3 pilots have been evaluated as ‘successful’ by stakeholders and yielded a significant amount ofvaluable information, further improvement is recommended as increasing the participation of theprivate sector, in a ‘quadruple helix approach’. The learning points from these 3 examples ofstresstests will subsequently be implemented in the form of improved stresstesting in the nearfuture in (inter)national cities around the world.

Labels on food, what do consumers think

Is the green key standard the golden key for sustainability measurement in the hospitality sector?

This article describes a method for promoting sustainable business practices in the hospitality sector and focusses on energy usage in hotels. It raises questions about the actual impact of eco-labels on actual environmental performance.

Reclaiming the city from an urban vitalism perspective critically reflecting smart, inclusive, resilient and sustainable just city labels.

This article analyses four of the most prominent city discourses and introduces the lens of urban vitalism as an overarching interdisciplinary concept of cities as places of transformation and change. We demonstrate the value of using urban vitalism as a lens to conceptualize and critically discuss different notions on smart, inclusive, resilient and sustainable just cities. Urban vitalism offers a process-based lens which enables us to understand cities as places of transformation and change, with people and other living beings at its core. The aim of the article is to explore how the lens of vitalism can help us understand and connect ongoing interdisciplinary academic debates about urban development and vice versa, and how these ongoing debates inform our understanding of urban vitalism.

Strategic options for retailers for branding private label portfolios

Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. It examines the case of German retailer Rewe that successfully organises its private label portfolio along these dimensions. This paper argues that maintaining multi-tiered and multi-segmented private label portfolios can be important tools for retailers enabling them to cover broader markets, fulfil current consumer needs, build brand equity, and strengthen customer loyalty.