The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand identity, image and loyalty. A qualitative research method was used and data was gathered conducting semi-structured, face-to-face interviews with the students, staff and industry partners. The data illustrates that due to effective internal communication the employees were not affected by the rebranding. Nevertheless, the brand identity, image and loyalty did not have the same effect on the students and industry partners. Thus, it is recommended that HMS pay more attention to improving the communication, rebuilding and expansion of the brand identity.
MULTIFILE
PurposeThe aim of this study is to provide insights into how the purchasing function can increase the maturity of smart maintenance management (SMM) in construction clients by (1) assessing current SMM maturity and (2) developing an adapted service triad for purchasing's meaningful involvement in SMM.Design/methodology/approachA multiple case research design was used, and data were collected from four higher education institutes in the Netherlands through an assessment of their current SMM maturity. Coding and a cross-case analysis were used to qualitatively analyze the data to identify roles and value chain integration factors as intermediate steps in adapting the service triad to a service hexad.FindingsWithin construction client organizations, collaboration between maintenance management, project management and ICT services requires improvement. The proposed service hexad redefines the client's SMM roles with the aim of improving collaboration. The authors discuss how this enables a transition to higher levels of SMM maturity.Research limitations/implicationsThe findings were derived from a particular class of construction clients: higher education institutes that operate owner-occupied properties. Although the service hexad could be adapted, to owner-occupied multi-user properties, further research is necessary to assess its relevance for investor-owned properties.Practical implicationsImplementing the service hexad provides construction clients with a stronger position in supply networks. It clarifies the briefing process in construction management and emphasizes the data supply responsibilities of construction management professionals.Originality/valueThe study draws on the service triads and meaningful involvement concepts from the purchasing literature and applies them to SMM.
Energiebeheer gericht aanpakken, Het analyseren van doelstellingen, resultaten en impacts van energie- en broeikasgasbeheersprogramma’s in bedrijven (met een samenvatting in het Nederlands): De wereldwijde uitstoot van broeikasgassen moet drastisch worden teruggebracht om de mondiale stijging van de temperatuur tot het relatief veilige niveau van maximaal 2 graden Celsius te beperken. In de komende decennia zal de verbetering van de energie-efficiëntie de belangrijkste strategie zijn voor het verminderen van de energiegerelateerde uitstoot van broeikasgassen. Hoewel er een enorm potentieel is voor verbetering van de energie-efficiëntie, wordt een groot deel daarvan nog niet benut. Dit wordt veroorzaakt door diverse investeringsbarrières die de invoering van maatregelen voor energie-efficiëntie verbetering verhinderen. De invoering van energiemanagement wordt vaak beschouwd als een manier om dergelijke barrières voor energiebesparing te overwinnen. De invoering van energiemanagement in bedrijven kan worden gestimuleerd door de introductie van programma's voor energie-efficiëntie verbetering en vermindering van de uitstoot van broeikasgassen. Deze programma's zijn vaak een combinatie van verschillende elementen zoals verplichtingen voor energiemanagement; (ambitieuze) doelstellingen voor energiebesparing of beperking van de uitstoot van broeikasgassen; de beschikbaarheid van regelingen voor stimulering, ondersteuning en naleving; en andere verplichtingen, zoals openbare rapportages, certificering en verificatie. Tot nu toe is er echter beperkt inzicht in het proces van het formuleren van ambitieuze doelstellingen voor energie-efficiëntie verbetering of het terugdringen van de uitstoot van broeikasgassen binnen deze programma's, in de gevolgen van de invoering van dergelijke programma's op de verbetering van het energiemanagement, en in de impact van deze programma's op energiebesparing of de vermindering van de uitstoot van broeikasgassen. De centrale onderzoeksvraag van dit proefschrift is als volgt geformuleerd: "Wat is de impact van energie- en broeikasgasmanagement programma’s op het verbeteren van het energiemanagement in de praktijk, het versnellen van de energieefficiëntie verbetering en het beperken van de uitstoot van broeikasgassen in bedrijven?".
In recent years, disasters are increasing in numbers, location, intensity and impact; they have become more unpredictable due to climate change, raising questions about disaster preparedness and management. Attempts by government entities at limiting the impact of disasters are insufficient, awareness and action are urgently needed at the citizen level to create awareness, develop capacity, facilitate implementation of management plans and to coordinate local action at times of uncertainty. We need a cultural and behavioral change to create resilient citizens, communities, and environments. To develop and maintain new ways of thinking has to start by anticipating long-term bottom-up resilience and collaborations. We propose to develop a serious game on a physical tabletop that allows individuals and communities to work with a moderator and to simulate disasters and individual and collective action in their locality, to mimic real-world scenarios using game mechanics and to train trainers. Two companies–Stratsims, a company specialized in game development, and Society College, an organization that aims to strengthen society, combine their expertise as changemakers. They work with Professor Carola Hein (TU Delft), who has developed knowledge about questions of disaster and rebuilding worldwide and the conditions for meaningful and long-term disaster preparedness. The partners have already reached out to relevant communities in Amsterdam and the Netherlands, including UNUN, a network of Ukrainians in the Netherlands. Jaap de Goede, an experienced strategy simulation expert, will lead outreach activities in diverse communities to train trainers and moderate workshops. This game will be highly relevant for citizens to help grow awareness and capacity for preparing for and coping with disasters in a bottom-up fashion. The toolkit will be available for download and printing open access, and for purchase. The team will offer training and facilitate workshops working with local communities to initiate bottom-up change in policy making and planning.
The textile industry contributes over 8% of global greenhouse gas emissions and 20% of the world's wastewater, exceeding emissions from international flights and shipping combined. In the European Union, textile purchases in 2020 resulted in about 270 kg of CO₂ emissions per person, yet only 1% of used clothes are recycled into new garments.To address these challenges, the Textile Hub Groningen (THG) aims to assist small and medium-sized enterprises (SMEs) and stakeholders in forming circular textile value chains, hence reducing waste. Designing circular value chains is complex due to conflicting interests, lack of shared understanding, knowledge gaps regarding circular design principles and emerging technologies, and inadequate tools for collaborative business model development. The potential key stakeholders in the circular textile value chain find it hard to use existing tools and methods for designing these value chains as they are often abstract, not designed to be used in a collaborative setting that fosters collective sense making, immersive learning and experimentation. Consequently, the idea of circular textile value chain remains abstract and hard to realize.Serious games have been used in the past to learn about, simulate and experiment with complex adaptive systems. In this project we aim to answer the following research:How can serious games be leveraged to design circular textile value chains in the region?The expected outcomes of this project are: • Serious game: Facilitates the design of circular textile value chains• Academic Publication: Publish findings to contribute to scholarly discourse.• Future Funding Preparation: Mobilize partners and prepare proposals for follow-up funding to expand the approach to other domains.By leveraging game-based collaborative circular value chain and business model design experiences, this project aims to overcome barriers in designing viable circular value chains in the textile industry.
