This project challenges traditional cognition-based research methods. While informative, they do not fully capture the complexity of economic transformation. This hinders our ability to support regenerative entrepreneurs in their journey toward a fair and sustainable economy. At AUAS Centre for Economic Transformation, our search for a more integrative approach to building new business models, led us to arts- and nature-based research. We are intrigued by art- and nature-based research as a tool to integrate cognitive, emotional and practical elements (head/ heart/ hands). Our curiosity led us to the following research question: how can innovative methodologies that focus on lessons from the arts (creativity) and nature (diversity) help to enrich the understanding of economic transformation among researchers and entrepreneurs engaged in regenerative practices. This study employs an action-oriented research approach, including progressive learning and reflective monitoring and evaluation. During workshops the researchers and entrepreneurs go outside and collect pieces of nature. With these materials they compose their own work of art. Participants, under guidance, step-by-step, 'engage in dialogue' with their artwork based on their own question, eventually experiencing (a direction to) an answer. This project brings together researchers with expertise in the diverse fields of entrepreneurship, craftsmanship, co-ownership and economic ecosystems and entrepreneurs of regenerative practices. They emerge themselves in innovative research methods aimed at integrating head, heart, and hands to enhance diversity and creativity and enrich their understanding of economic transformation. The presentation will be enriched by the works of Claudy Jongstra, a Dutch artist and regenerative entrepreneur.
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We propose aesthetic engagement as a valuable construct for organisation studies to advance its contribution to organising for sustainability. Aesthetic engagement is defined as a set of material practices that re-engage humans and systems to trigger and accelerate transitions towards regenerative futures. We adopt an aesthetic, practice-based approach to study the emerging field of circular fashion, zooming in on six research projects evolving around bio-based textile design. Our results show that matter needs to matter more in sustainable organising in three key material practices: (1) re-presenting alternative systems, (2) re-imagining affective materialities and (3) re-claiming embodied ethical agency. Matter that reflects new ‘imagined’ realities - whether in artefacts, bodies or socio-material spaces - could greatly support stakeholder engagement and collective identity-building towards transitioning to regenerative futures.
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Amidst escalating environmental and social challenges, this study explores regenerative business models’ definition and characteristics. While sustainable models have made considerable strides in research, policy, and practice, the advent of regenerative business models offers a progressive leap forward. Regenerative business models aspire to contribute to ecological restoration and societal well-being. The regenerative business model concept is, however, still in its infancy and lacks a comprehensive definition. Our study aims to expand this knowledge, using a Delphi-inspired approach that builds on the knowledge of academic and business experts. Our approach includes three rounds of surveys: an open-ended survey, a survey for rating and ranking the earlier responses of all participants, and a final survey to select key characteristics. We investigate patterns and distinctions among regenerative, regenerative business, and regenerative business models, and analyze their positioning vis-a-vis circular and net-positive models. Findings underscore that organizations adopting regenerative business models focus on planetary health and societal well-being. They generate value across multiple stakeholder levels, including nature, societies, customers, suppliers, shareholders, and employees. Despite overlapping with circular and net-positive models, regenerative business models also emphasize interdependencies between humans and nature, and provide a more holistic approach, centered on restoration rather than mere mitigation.
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A major challenge in the textile sector is achieving true circularity while preventing fraud, including false sustainability claims and material mislabelling. The complexity of supply chains and outdated certification systems have resulted in a lack of accountability and transparency. This project addresses these issues by developing and implementing Digital Product Passports, integrated with digital trust mechanisms as verifiable credentials, to create a transparent, responsible, and accountable textile supply chain. The project traces the journey of a corporate fashion t-shirt from cotton sourcing in India to production and distribution in the Netherlands, ensuring full transparency and traceability. Its goal is to drive a shift towards a circular economy by fostering collaboration across the supply chain and empowering stakeholders, particularly Tiers 3 and 4 in the Global South. Schijvens Corporate Fashion leads the effort with regenerative cotton sourcing through Raddis®Cotton, utilising Aware™’s technology solution. Adopting a ‘Fibre-Forward’ approach, the consortium ensures traceability by integrating data from raw material sourcing to end-user. This approach benefits all stakeholders, from farmers to garment producers, by providing verifiable information on fibre origins, social conditions, and ecological impacts. By tracking each fibre and collecting direct data, the project removes the opacity that can undermine sustainability claims. The project enhances accountability and sustainability compliance by utilising decentralised technologies for product verification. Integrating digital identity wallets for individuals and organisations, secured with verifiable credentials, enhances trust and accountability, fostering circular economy practices. Rather than seeing DPPs as the end goal, the project views them as catalysts for systemic change. It prioritises continuous improvement, collaboration, and shared benefits, aiming to establish a regenerative circular economy. Through a practical toolkit, the project will help organisations and policymakers navigate DPP adoption, strengthening transparency and creating a scalable, inclusive system for supply chains across the Global South and -North.
Circularity represents an innovative approach to sustainability, aiming to transition from linear systems to cyclical ones by minimizing waste and optimizing resource utilization. Key to this concept is the repurposing of waste into valuable resources, which not only reduces environmental impact but also fosters innovation and produces further value. By utilizing their own waste, organizations can not only decrease their ecological footprint but also promote the development of materials with enhanced circularity thus mitigating environmental harm. Embracing circular practices provides a tangible pathway towards harmonizing human activities with the natural world, nurturing a regenerative global ecosystem. In a concerted effort to tackle biomass waste generated from JvEsch's operations, a strategic partnership with MNEXT is forged. This collaboration endeavours not only to replace unsustainable materials but also to enhance operational efficiency. Central to this initiative is a one-year research feasibility project which focuses on upcycling JvEsch’s biomass waste into valuable products for use in their business model. By examining JvEsch's waste streams, opportunities for the production of alternative materials were being explored. Among these materials, mycelium biocomposites (MBCs) emerge as a promising option for waste reduction and material innovation. The primary objective of this project is to explore the viability of manufacturing and utilizing MBC plant pots using JvEsch's waste. Unlike conventional pots, these innovative alternatives eliminate the need for removal before planting. Through replacing traditional plastic pots commonly used in the industry, the investigation aims to practically demonstrate the transformative potential of circularity in waste management and material production within an organization.
"Regenerative Renaissance" (RR) embarks on an innovative journey to reshape the Fashion and Textile Industry's (FTI) societal and environmental influence. This project, led by University of Groningen (UG) in partnership with fashion designer Joline Jolink (JJ) and local farm Boerderij Gagel: Lente Land (LL) aims to transform Joline’s business into a leading regenerative small-medium enterprise (SME), establishing new norms for social and net positive circularity in the Dutch FTI. It probes how the FTI can progress from sustainability (net zero) to regeneration (net positive), focusing on fostering a symbiotic bond between fashion/textile production and land regeneration, connecting textiles and people with the land. This vision transcends traditional sustainability, seeking to actively enhance environmental restoration, biodiversity and creating multiple values. It entails a transformation of the fashion business model (BM), embedding regenerative practices into all aspects of running a fashion business and strengthening the ties between humans and nature. RR strives to reduce the fashion industry's environmental impact while enriching ecosystems and communities. The project involves collaborating with local communities and stakeholders to co-create initiatives like community farming, educational workshops, creating alternative products and a clothing line that reflects regeneration principles in its making and storytelling. The ultimate goal is to develop a replicable regenerative BM for the FTI, redefining the interaction between fashion, society, and the environment, and prompting a balanced shift towards a sustainable, ecologically harmonious future.
