Zoekresultaten

Yes, We Can: Putting co-creation into practice at Spinoza Imaginaries Lab & Café

In Amsterdam we have been working with a diversity of partners in the city for more than a decade now. Our study and research in our research group Cities & Visitors have been focused on the image and reputations of our cities, including the image and reputation of different areas of the city itself. Year after year, we have seen together with our students in different European cities, how somehow intangible concepts truly influence the prosperity and the prospects of those living in different city areas. While some areas have been considered cool and ‘the place to be’ (mostly in the carefully restored older city centers) others suffer from a resilient bad reputation (see especially some neighborhoods in the peripheral areas)However, we have also realized that good and bad reputations do not last forever. Before the covid pandemic, many of the beautiful but overcrowded historical centers had become ‘no-go areas’, according to many residents. Simultaneously, we were also starting to identify clear signals that the reputation of some ‘peripheral’ places that had been considered the ‘worse places’ for years were beginning to be reframed. Operating from one of these peripheral areas in Amsterdam, the Bijlmer in the South East, we had already started to discover the interest, the knowledge and the creativity that slowly but surely had been nesting in Bijlmer, home to people from all over the world. We also realized that many of these areas had also become the home of our university campuses, including student housing. At the same time we also saw that lots of work still needed to be done and that all of the appealing potential was not necessarily visible at first sight. The area has been lacking infrastructure to articulate and put the already existing interest on the map. Challenged by our students, we reflected on our role as a university of applied sciences and decided to put some results of our research into practice. We have started a real life Lab & Café with a number of partners in Amsterdam South East. In the Lab we work on place making, building maps, exploring and documenting in cooperation not only with our students and co-researchers but also (and especially) with many key actors in Bijlmer who believed in and advocated for its potential before others. These experiments and practices respond to the need to develop (by doing) a more polycentric mapping of our cities and to stimulate different views on creativity and creative business initiatives. The work has the extra impact of being part of a consortium of five cities in Europe linked by our project IMAGE. In the Ureka workshop we would love to share with you how Spinoza Imaginaries Lab & Café has enabled us to become better ‘agents of change’ in our campuses. Through a ‘’Yes We Can,’’ approach one finds commonalities and discovers that co-creation is also a matter of commitment and trust and that creativity is inherent to life and belongs to all life phases and facets.

Presence of Corporate Reputation Cues in Company Vacancy Texts Boosts Vacancy Attractiveness as Perceived by Employees

Attracting the best candidates online for job vacancies has become a challenging task for companies. One thing that could influence the attractiveness of organisations for employees is their reputation that is an essential component of marketing research and plays a crucial role in customer and employee acquisition and retention. Prior research has shown the importance for companies to improve their corporate reputation (CR) for its effect on attracting the best candidates for job vacancies. Company ratings and vacancy advertisements are nowadays a massive, rich valued, online data source for forming opinions regarding corporations. This study focuses on the effect of CR cues that are present in the description of online vacancies on vacancy attractiveness. Our findings show that departments that are responsible for writing vacancy descriptions are recommended to include the CR themes citizenship, leadership, innovation, and governance and to exclude performance. This will increase vacancies’ attractiveness which helps prevent labour shortage.

A company’s corporate reputation through the eyes of employees measured with sentiment analysis of online reviews

Sentiment polarity classification of corporate review data with a bidirectional Long-Short Term Memory (biLSTM) neural network architecture

A considerable amount of literature has been published on Corporate Reputation, Branding and Brand Image. These studies are extensive and focus particularly on questionnaires and statistical analysis. Although extensive research has been carried out, no single study was found which attempted to predict corporate reputation performance based on data collected from media sources. To perform this task, a biLSTM Neural Network extended with attention mechanism was utilized. The advantages of this architecture are that it obtains excellent performance for NLP tasks. The state-of-the-art designed model achieves highly competitive results, F1 scores around 72%, accuracy of 92% and loss around 20%.

De groepsleider als evenwichtskunstenaar

Promotieonderzoek naar het werk van groepsleiders in Justitiële Jeugdinrichtingen. De vraag is hoe groepsleiders de orde op de leefgroep vormgeven en of dit een verklaringsgrond is voor de beperkte recidivevermindering. Centraal in dit onderzoek staat het handelen van de groepsleider i.c. pedagogische medewerker, één van de sociale professionals binnen een breed forensisch domein.

Reputation Effects in Socially Driven Sharing Economy Transactions

Reputation has often been proposed as the central mechanism that creates trust in the sharing economy. However, some sharing platforms that focus primarily on social rather than economically driven exchanges have managed to facilitate exchanges between users without the use of a reputation system. This could indicate that socially driven exchanges are in less need of reputation systems and that having sufficient trust is less problematic. We examine the effect of seller reputation on sales and price as proxies for trust, using a large dataset from a Dutch meal-sharing platform. This platform aims to stimulate social interactions between people via meal sharing. Multilevel regression analyses were used to test the association of reputation with trust. Our main empirical results are that reputation affects both sales and price positively, consistent with the existing reputation literature. We also found evidence of the presence of an information effect, i.e., the influence of reputation on sharing decreases when additional profile information is provided (e.g., a profile photo, a product description). Our results thus confirm the effectiveness of reputation in more socially driven exchanges also. Consequently, platform owners are advised to use reputation on their platform to increase sharing between its users.