Not having enough of what one needs has long been shown to have detrimental consequences for decision making. Recent work suggests that the experience of insufficient resources can create a “scarcity” mindset; increasing attention toward the scarce resource itself, but at the cost of attention for unrelated aspects. To investigate the effects of a scarcity mindset on consumer choice behavior, as well as its underlying neural mechanisms, we used an experimental manipulation to induce both a scarcity and an abundance mindset within participants and examined the effects of both mindsets on participants’ willingness to pay for familiar food items while being scanned using fMRI. Results demonstrated that a scarcity mindset affects neural mechanisms related to consumer decision making. When in a scarcity mindset compared with an abundance mindset, participants had increased activity in the orbitofrontal cortex, a region often implicated in valuation processes. Moreover, again compared with abundance, a scarcity mindset decreased activity in dorsolateral prefrontal cortex, an area well known for its role in goal-directed choice. This effect was predominant in the group of participants who experienced scarcity following abundance, suggesting that the effects of scarcity are largest when they are compared with previous situations when resources were plentiful. More broadly, these data suggest a potential neural locus for a scarcity mindset and demonstrate how these changes in brain activity might underlie goal-directed decision making.
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Although it appears increasingly important yet potentially challenging to attract customers to physical stores, location-based messaging, i.e., delivering mobile phone messages using data about the recipient's location when that recipient is near the sender, has been said to enable such attraction. Still, existing studies offer very limited insight into which particular location-based persuasion approach retailers should use. Drawing on persuasion theory, this exploratory study aims to investigate and compare the potential of two discrepant persuasion techniques (scarcity and social proof) to influence customers' experiences and thereby stimulate them to visit the retailer's physical store. A factorial survey design was applied to test the research model. Data were collected from a sample of actual customers of a Dutch fashion retailer (n = 579). The results suggest that scarcity is a more effective persuasion technique in the studied context than social proof; scarcity-focused messages appear to be experienced as more informative, more entertaining and less irritating, seem to be valued more because of this, and are thus more likely to incline customers to visit the store. We discuss these findings and their implications for theory as well as for practice.
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Where in the 90s everyone had a hi-fi stereo sound system to play their favourite records or CDs, now we hardly have any favourite music, let alone a decent installation to play it on. Although we can hear everything ever made through Spotify or iTunes, we usually listen through a speaker on the smartphone or tablet. Gone is both the pleasure in music and the pleasure of building a personal music collection and thus identity. The same goes for books (for example Kobo plus). The presentation of text - fonts, paragraphs, and images - in eBooks cannot be compared to the beautiful formatting of printed books. The easier we communicate textually, the less we read. SMS and WhatsApp are wonderful examples of "garbled" textual communication. Tis text focusses on why this may be the case.
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Although it appears increasingly important yet potentially challenging to attract consumers to physical stores, location‐based messaging has been said to enable such attraction. Still, existing studies offer very limited insight into which particular location‐based persuasion approach retailers should use. This study aimed to establish and compare the potential of two discrepant persuasion strategies to influence consumers’ experiences and thereby stimulate them to visit the retailer's physical store. Drawing on persuasion theory and construal level theory, and using a vignette‐based online survey method, we determined that scarcity is a more effective persuasion strategy in the studied context than social proof; scarcity‐focused messages are experienced as more informative, more entertaining and less irritating, are therefore valued more, and are thus more likely to induce store visits. We discuss these findings and their implications for theory as well as for practice.
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Future work processes are going to change in several aspects. The working population (at least in Western European countries) is decreasing, while average age of employees increases. Their productivity is key to continuity in sectors like healthcare and manufacturing. Health and safety monitoring, combined with prevention measures must contribute to longer, more healthy and more productive working careers. The ‘tech-optimist’ approach to increase productivity is by means of automation and robotization, supported by IT, AI and heavy capital investments. Unfortunately, that kind of automation has not yet fulfilled its full promise as productivity enhancer as the pace of automation is significantly slower than anticipated and what productivity is gained -for instance in smart industry and healthcare- is considered to be ‘zero-sum’ as flexibility is equally lost (Armstrong et al., 2023). Simply ‘automating’ tasks too often leads to ‘brittle technology’ that is useless in unforeseen operational conditions or a changing reality. As such, it is unlikely to unlock high added-value. In healthcare industry we see “hardly any focus on research into innovations that save time to treat more patients.” (Gupta Strategists, 2021). Timesaving, more than classic productivity, should be the leading argument in rethinking the possibilities of human-technology collaboration, as it allows us to reallocate our human resources towards ‘care’, ’craft’ and ’creativity’.
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De term metaverse roept de nodige scepsis op, weerstand zelfs bij sommigen. Zeker sinds het begrip is gekaapt door Meta, het technologiebedrijf dat er zijn naamsverandering aan verbond. Sindsdien is het metaverse een hype, en speculatieve fictie bovendien – toch? Waarom dan juist nu een conferentie en workshopdag rondom het begrip? Maarten Overdijk ging langs bij De Balie en de Rijksakademie en doet verslag van de vragen, mogelijkheden en valkuilen die er worden opgeworpen.
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Many delta cities worldwide are dealing with the same kind of problems: rising of the sea level, land subsidence, scarcity of land and illegal housing. Multiple land use is one of these solutions that will help to reduce flooding and scarcity of land. An example of multiple land use is a floating community. This research used Semarang as location for the research into the social acceptance of floating houses. The data in this study were obtained through literature study and survey among inhabitants. The social acceptance of the inhabitants is determined with 35 respondents that have been done in the area of Kemijen, Semarang. In order to determine the social acceptance of floating houses, there are elements used, namely: knowledge of floating houses, perception of risk, urgency, implementation, chose for a floating house, requirements, positive and negative elements, self-sufficient system. According to the result of research, the social acceptance of the inhabitants is quite low, but there is potential because they see positive elements in a floating house. Low social acceptance is caused by the fact that the concept of floating houses are not well known in this community. With raising awareness on the challenges and informing the community on the possibilities on floating infrastructure will result in higher social acceptance.
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To avoid energy scarcity as well as climate change, a transition towards a sustainable society must be initiated. Within this context, governmental bodies and/or companies often note sustainability as an end goal, for instance as a green circular economy. However, if sustainability cannot be clearly defined as an end goal or measured uniformly and transparently, then the direction and progress towards this goal can only be roughly followed. A clear understanding of and a transparent, uniform measuring technique for sustainability are hence required for sustainable and circular (renewable) energy production pathways (REPPs), as society is asking for an integrated and understandable overview of the decision-making and planning process towards a future sustainable energy system. Therefore, within this dissertation, a new approach is proposed for measuring and optimizing the sustainability of REPPs; it is useful for the analysis, comparison, and optimization of REPP systems on all elements of sustainability. The new approach is applied and tested on a case based on farm-scale, anaerobic digestion (AD), biogas production pathways.
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The need of an adaptive sustainable solution for the increased land scarcity, growing urbanization, climate change and flood risks resulted in the concept of the floating urbanization. In The Netherlands this new type of housing attracted the interest of local authorities, municipalities and water boards. Moreover, plans to incorporate floating houses in the urban planning have already been developed. However, the knowledge gap regarding the potential effect on the water quality halts the further development of the floating houses. This paper shows the results of a water quality measurement campaign, as part of the national program “Knowledge for climate”, at a small floating houses project in Delft and serves as a case study for addressing the environmental-ecological knowledge gap on this topic.
DOCUMENT
The need of an adaptive sustainable solution for the increased land scarcity, growing urbanization, climate change and flood risks resulted in the concept of the floating urbanization. In The Netherlands this new type of housing attracted the interest of local authorities, municipalities and water boards. Moreover, plans to incorporate floating houses in the urban planning have already been developed. However, the knowledge gap regarding the potential effect on the water quality halts the further development of the floating houses. This paper shows the results of a water quality measurement campaign, as part of the national program “Knowledge for climate”, at a small floating houses project in Delft and serves as a case study for addressing the environmental-ecological knowledge gap on this topic.
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