This quasi-experimental study examines the effect of short instruction videos on students’ business statistics learning. Two hundred and thirty-one Dutch students attended 6-week online seminars on Business Statistics. One hundred and nineteen students were in an experimental group, and 112 in a control group. Students in the experimental group watched short instructional videos and studied online quizzes at their own pace. In the control group, students followed teachers’ instructions throughout the seminars. It was found students watching short videos significantly outperformed those following teachers’ virtual instruction. Short videos were especially useful for those who were good at math. The research sheds light on the design of hybrid learning, particularly for business statistics education at the university level.
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Videos can enrich the learning environment in a variety of ways, adding value to the learning process. Using videos brings benefits to the students and to you as the lecturer, as long as you give proper thought to how you use them. The Research Group Teaching, Learning & Technology is conducting research into the effective use of videos in teaching.
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