The pervasive use of media at current-day festivals thoroughly impacts how these live events are experienced, anticipated, and remembered. This empirical study examined event-goers’ live media practices – taking photos, making videos, and in-the-moment sharing of content on social media platforms – at three large cultural events in the Netherlands. Taking a practice approach (Ahva 2017; Couldry 2004), the author studied online and offline event environments through extensive ethnographic fieldwork: online and offline observations, and interviews with 379 eventgoers. Analysis of this research material shows that through their live media practices eventgoers are continuously involved in mediated memory work (Lohmeier and Pentzold 2014; Van Dijck 2007), a form of live storytelling thatrevolves around how they want to remember the event. The article focuses on the impact of mediated memory work on the live experience in the present. It distinguishes two types of mediatised experience of live events: live as future memory and the experiential live. The author argues that memory is increasingly incorporated into the live experience in the present, so much so that, for many eventgoers, mediated memory-making is crucial to having a full live event experience. The article shows how empirical research in media studies can shed new light on key questions within memory studies.
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A considerable amount of literature has been published on Corporate Reputation, Branding and Brand Image. These studies are extensive and focus particularly on questionnaires and statistical analysis. Although extensive research has been carried out, no single study was found which attempted to predict corporate reputation performance based on data collected from media sources. To perform this task, a biLSTM Neural Network extended with attention mechanism was utilized. The advantages of this architecture are that it obtains excellent performance for NLP tasks. The state-of-the-art designed model achieves highly competitive results, F1 scores around 72%, accuracy of 92% and loss around 20%.
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The research in this dissertation explores the social significance of local memory websites. Local memory websites offer local residents a platform where they collect and share memories about particular places or experiences in their neighbourhoods and districts. Following a systematic review and a broad field study, a narrative approach is developed to study collective levels of empowerment within the ‘Memory of East’ and the ‘Memory of West’, both in Amsterdam. Two empirical questions steer a double case study: 1) ‘How does the organizational development influence the online dynamics?’ and 2) ‘What collective empowerment do the online dynamics express?’ With its stronger social capital, the Memory of East is more likely to resist official memory intuitions, commercial popular culture and local politics than the Memory of West. On the other hand, with its more inclusive character, the Memory of West is more representative for the broad cultural backgrounds of its inhabitants than the Memory of East. These findings are shown to be related to five organizational continuums on which both websites are plotted to indicate their crucial organizational differences. Apart from a claim about the theoretical value of this model, it is illustrated how it functions as a discursive tool for the core groups behind both websites.
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