In 2017, Denmark sent the first digital ambassador, Casper Klynge, to Silicon Valley. The aim of this move of ‘techplomacy’ was, as Klynge explained, not simply to distribute greetings notes by the Danish queen. Rather, the intention was to ‘update diplomacy’ based on the recognition that a few tech companies have obviously become much ‘more influential than some nation states’. Klynge framed the new political course in the manner of a well-known old but still utterly contemporary mantra: ‘There is no alternative’. In a similar vein, Denmark’s Foreign Minister Anders Samuelson highlighted the importance of the step as follows: ‘Just as we engage in a diplomatic dialogue with countries, we also need to establish and prioritize comprehensive relations with tech actors, such as Google, Facebook, Apple, and so on. (…) The idea is, we see a lot of companies and new technologies that will in many ways involve and be part of everyday life of citizens in Denmark.'
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Tegenwoordig worden veel techbedrijven in Silicon Valley beschuldigd van het creëren van problemen in plaats van ze op te lossen. Er wordt bijv. gerefereerd aan de Russische inmenging in de presidentsverkiezingen in de VS. De macht en invloed van techbedrijven is zeer groot geworden. Amazon bepaalt hoe mensen winkelen, Google hoe ze kennis verwerven, Facebook hoe ze communiceren.
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