The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of marketers and entrepreneurs. But what are the drivers and barriers for small and medium enterprises to make, execute, and further develop their strategy on social media? This paper places the perceptions and actions of 10 SMEs in the Netherlands in the Stages of Growth for e-Business model (SOG-e model) which focuses on e-business maturity. Findings are that general expectations and customer wishes are important drivers and that, besides time and money, the fear of negative comments on the Internet are important barriers.
For many EU citizens, working across the border is the only way to make a living in the EU. The battle for cheap labour has now become a well-oiled machine, in which almost all Western European countries participate. Nevertheless, the employment situation of EU Mobile Citizens, workers of low-skilled and -paid jobs, is often substandard. Challenges are housing, health care and working conditions. In addition, due to the lack of registration in municipalities, it is impossible to have an overview of the numbers and to offer effective help. This is a problem in small to medium-sized cities, where many workers live to work in agriculture, transport, construction, meat industry and logistics. For this study, 32 interviews were conducted in eleven small to medium-sized towns (SMSTs) in Sweden, Germany, the Netherlands, Ireland, Poland, and Spain. The study uses three different perspectives: EU representatives of participating regions, municipalities, and employers. The outcomes show that most SMSTs deal with a shortage of housing, and a lack of grip on the registration process of EU citizens. Although there are some success stories, most SMSTs are not in touch with each other to share these. The paper concludes with proposals for further action-research and collaborations to impact local policies.
In line with European sustainability goals, small and medium sized enterprises (SMEs) in the Dutch automotive aftermarket face the challenge of maintaining competitiveness while transitioning to circular business models. These models, supported by EU policies such as the Circular Economy Action Plan and the European Green Deal, drive innovation in product lifecycle management, recycling, and sustainability. However, as SMEs adapt to these changes, they must also navigate the growing competition from imported Chinese electric vehicles (EVs), which bring both opportunities and risks. Logistics plays a critical role in this transition, as optimizing supply chains, enhancing resource efficiency, and minimizing waste are essential for achieving circularity. Will the Chinese car manufacturers move their value chain to Europe? Or will they further localize in aftersales businesses? Either scenario would affect a chain of SMEs in automotive aftermarket. Focusing on the auto parts SMEs in the Brainport region, this research examines how SMEs can stay competitive by leveraging logistics strategies to support circular practices, and navigate the challenges posed by the influx of Chinese EVs while remaining resilient and adaptable in the automotive aftermarket value chain. Together with our consortium partners, we help the regional SMEs in the automotive aftermarket with: 1. Mapping out logistical challenges and objectives, 2. Risk mitigation and demand planning, 3. Strategic supply chain development. Involving Fontys International Business graduation projects on data analysis, this project combines quantitative and qualitative insights to examine the transition of automotive aftermarket to an EV-dominated future. The SMEs in our consortium network are drive to adapt to the evolving landscape by investing in new measures. Through scenario assessment, we help them with scenario strategies in circular transition. For a broader impact, this project brings SMEs, branch and public organizations together and presents shared responsibilities in creating a resilient supply chain.
Het project Early STATUS (Early Strategic Alerts for Turnaround of Small businesses) wil een instrument voor het vroegtijdig signaleren van stagnatie bij MKB bedrijven en een adviesmethode om de koers van deze bedrijven te wijzigen onderzoeken en testen. De vraagarticulatie bestond uit 26 interviews en 8 focusgroepen, in het kader van een KIEM subsidieproject. Uit het vooronderzoek komt naar voren dat het kleinere MKB, bedrijven met 10 tot 50 werknemers, kwetsbaar is voor verval: de waan van de dag regeert en er is weinig capaciteit om de bakens te verzetten. Dit is een structureel probleem en komt door de coronacrisis nijpender naar voren. Opvallend is dat accountants en bedrijfsadviseurs moeite hebben problemen tijdig te signaleren en te adresseren. In de wetenschappelijke literatuur is er weinig aandacht voor dit fenomeen. De vraagarticulatie heeft geleid naar de volgende behoefte: “een praktisch instrumentarium te gebruiken door mkb-ondernemers en hun adviseurs om strategische problemen vroegtijdig te signaleren en alle betrokkenen aan te zetten tot ingrijpen.” Het instrumentarium wordt ontwikkeld door een consortium dat bestaat uit 3 lectoren, 4 onderzoekers en 5 studenten van Hogeschool Rotterdam, aangevuld met een externe onderzoeker. Praktijkpartners zijn 2 accountantskantoren, 6 MKB adviesbureaus en accountancybrancheorganisatie SRA. De Universiteit van Leiden, Erasmus Universiteit Rotterdam en Montpellier Business School leveren academische experts. De hoofdvraag van het onderzoek luidt: “in welke mate draagt een vroegsignaleringsinstrument dat wordt uitgezet via een accountantskantoor bij ondernemers en medewerkers en daaropvolgend een adviesmethode die wordt toegepast door mkb-adviseurs en accountants bij aan het vroeg signaleren en verder voorkomen van verval bij mkb-ondernemingen met 10-50 medewerkers?” Het instrumentarium wordt door het onderzoekconsortium ontwikkeld en vervolgens getest door accountants en mkb-adviseurs bij hun cliënten: maakt het vroegsignaleringsinstrument een eventuele strategische crisis voldoende tijdig duidelijk en stimuleert de adviesmethode de betrokkenen voldoende om daadwerkelijk in te grijpen?
Positive Energy Districts (PEDs) can play an important part in the energy transition by providing a year-round net positive energy balance in urban areas. In creating PEDs, new challenges emerge for decision-makers in government, businesses and for the public. This proposal aims to provide replicable strategies for improving the process of creating PEDs with a particular emphasis on stakeholder engagement, and to create replicable innovative business models for flexible energy production, consumption and storage. The project will involve stakeholders from different backgrounds by collaborating with the province, municipalities, network operators, housing associations, businesses and academia to ensure covering all necessary interests and mobilise support for the PED agenda. Two demo sites are part of the consortium to implement the lessons learnt and to bring new insights from practice to the findings of the project work packages. These are 1), Zwette VI, part of the city of Leeuwarden (NL), where local electricity congestion causes delays in building homes and small industries. And 2) Aalborg East (DK), a mixed-use neighbourhood with well-established partnerships between local stakeholders, seeking to implement green energy solutions with ambitions of moving towards net-zero emissions.
