Emotions embody the value in tourism experiences and drive essential outcomes such as intent to recommend. Current models do not explain how the ebb and flow of emotional arousal during an experience relate to outcomes, however. We analyzed 15 participants’ experiences at the Vincentre museum and guided village tour in Nuenen, the Netherlands. This Vincent van Gogh-themed experience led to a wide range of intent to recommend and emotional arousal, measured as continuous phasic skin conductance, across participants and exhibits. Mixed-effects analyses modeled emotional arousal as a function of proximity to exhibits and intent to recommend. Experiences with the best outcomes featured moments of both high and low emotional arousal, not one continuous “high,” with more emotion during the middle of the experience. Tourist experience models should account for a complex relationship between emotions experienced and outcomes such as intent to recommend. Simply put, more emotion is not always better.
Cultural festivals can attract cultural tourists, extend the tourist season and add vibrancy to the cultural scene. However, there is relatively little research on how festivals affect tourist experience of the destination or outcomes such as satisfaction or repeat visitation. This study used the Event Experience Scale to measure tourist experiences at three cultural festivals in Hong Kong – the Lantern Festival, Dragon Boat Festival and the Cheung Chau Bun Festival. The findings show that tourist experiences of these festivals are distinct, and they positively affect destination image and behavioural outcomes. Relative to permanent attractions and tours, festival experiences elicit stronger affective, conative and novelty responses. Festivals also convey a stronger impression of Hong Kong as a destination exhibiting Chinese and traditional culture, but less as a global city. The festival experience is associated with positive outcomes, namely greater satisfaction, intention to recommend and intention to return.
Een goede docent is vakinhoudelijk deskundig en didactisch vaardig. Maar hij heeft ook een morele taak: eraan bijdragen dat kinderen en jongeren als mens kunnen floreren. Of die vorming slaagt, hangt mede af van het karakter van de leraar. Dat roept spannende vragen op. Kunnen we het karakter van de leraar professionaliseren? Welke karaktereigenschappen verwachten we van een voorbeeldige docent? Hoe kan de lerarenopleiding het beste bijdragen aan de vorming van ‘leraren met karakter’? Beroepsethiek schrijft geen dwingende regels voor, maar stimuleert leraren(opleiders) om samen systematisch over deze vragen na te denken en didactiek te ontwikkelen, waardoor onderwijs aan morele kwaliteit wint.