Cultural festivals can attract cultural tourists, extend the tourist season and add vibrancy to the cultural scene. However, there is relatively little research on how festivals affect tourist experience of the destination or outcomes such as satisfaction or repeat visitation. This study used the Event Experience Scale to measure tourist experiences at three cultural festivals in Hong Kong – the Lantern Festival, Dragon Boat Festival and the Cheung Chau Bun Festival. The findings show that tourist experiences of these festivals are distinct, and they positively affect destination image and behavioural outcomes. Relative to permanent attractions and tours, festival experiences elicit stronger affective, conative and novelty responses. Festivals also convey a stronger impression of Hong Kong as a destination exhibiting Chinese and traditional culture, but less as a global city. The festival experience is associated with positive outcomes, namely greater satisfaction, intention to recommend and intention to return.
This study, through the concept of biophilia, examines how we can restore a ‘love of life’ in a world often characterised by rationalisation, destruction and alienation from self and nature. Specifically, we observe how outdoor adventures during travels might contribute to the development of biophilic feelings. To this end, we employed a hermeneutic phenomenological approach to analyse the narratives from nine participants in the UK, Germany and Serbia. The findings suggest that adventure activities in the outdoors foster the development of meaningful relationships with the self, other humans and non-human nature, all contributing to the enhancement of eudaimonic wellbeing. The study adds to the tourism literature by arguing that more biophilic and ecological approaches, hitherto underutilised in studying the benefits of tourism from a positive psychology perspective, might serve as a lens through which to explore meaningful social transformation in times of polycrises.
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