Zoekresultaten

Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement

This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urbanenvironment. The study involved a large temporaryinteractive public display on a central city square showing a selection of custom-made content. We have evaluated the effect on passers-by and spectators in two conditions: 1) non-interactive (2102 passers-by, 228 viewers), by showing a content loop, and 2) interactive (1676 passers-by, 257 viewers), by adding physical pushbuttons for content selection and gaming. We discuss the influence of noninteractive and interactive public displays on: 1) attracting attention, 2) engaging people, 3) improving social dynamics within and among groups of viewers, and 4) catering for the suitable time of day. Based on our observations, we provide quantitative support for the hypothesis that interactive displays are more successful than non-interactive displays to engage viewers, and to make city centers more lively and attractive.

Enactive Cinematic Perception

Since the arrival of cinema, film theorists have studied how spectators perceive the representations that the medium offers to our senses. Early film theorists have bent their heads over what cinema is, how cinema can be seen as art, but also over what cinema is capable of. One of the earliest film theorists, Hugo Münsterberg argued in 1916 that the uniqueness of cinema, or as he calls it photoplay, lies in the way it offers the possibility to represent our mental perception and organisation of the reality, or the world we live in: “the photoplay tells us the human story by overcoming the forms of the outer world, namely, space, time, and causality, and by adjusting the events to the forms of the inner world, namely, attention, memory, imagination, and emotion” (Münsterberg [1916] 2004, 402)

Mixing realities: reflections on presence and embodiment in intermedial performance design of Blue Hour VR

Created for the 2019 Prague Quadrennial’s 36Q°, Blue Hour VR was a site-responsive mixed reality performative installation that placed the spectator, as experiencer, within a hybrid landscape of real- time three-dimensional computer graphics and 360-degree video. This article describes the design process, staging and experience of Blue Hour VR from the vantage point of its creators. Using a phenomenological perspective, the article discusses how Blue Hour VR staged presence and embodiment within an intermedial haptic experience. Blue Hour VR demonstrates how virtual reality technology can be harnessed by a mixed reality performance design, which includes both the material and virtual environment, creating a complex stratigraphy of intermedial textures and visual dramaturgies that co-exist inside, outside and in between perceptual realities. In doing so, the article aims to contribute to the limited body of work on mixed and virtual reality in the context of theatre and performance design.

Feral Experiments in CreaTures Co-Laboratory

In this paper, we share insights from our creative practice-based experimentation with ‘feral’ ways of stimulating eco-social change. Drawing on our experiences with three practice-based research projects – Open Forest, Cyano Automaton, and Open Urban Forest – we discuss how feral ways may foster more-than-human co-creation of knowledge and data, and nurture pluralistic making sense-with other-thanhuman creatures. We first explore the concept of feral in supporting the understanding of how creative eco-social inquiries may evolve beyond the bounds of anthropocentrism, in relation with more-than-human experiences. Through our three cases, we illustrate how experimenting with feralness can bring to the fore issues of power, agency, and control in the currently human-centric discourses around data, technology, and sensemaking in eco-social transformation. By sharing our emerging insights regarding feral ways, our aim is to help nurture critical, more-than-human perspectives in creative practice-based inquiries in art and design.

Added value of virtual reality headsets on esports viewing experience.

Media Enriched Sport Experiences

This book provides a sample of studies and concepts created within the project Media ENriched Sport ExperienceS (MENSES). A project powered by Hilversum Media Campus, ZIGGO and Breda University of Applied Sciences. MENSES aims to create new media enriched sport experiences, by means of introducing innovative digital concepts combining media entertainment and live sport content. It wants to share building stones and blueprints to be accessed in Hilversum. As such it will help organizations to answer the question how live and broadcasted sport experiences can be enriched by means of new digital strategies. By combining interaction, transformation and data enrichment, the mediated and live sport events should be turned into a memorable sport experience