Expos, festivals and events have become increasingly important as tools of urban developmentin recent decades. The competitive drive to put cities on the global map has led many to adoptevent-based strategies, including the creation of ‘eventful cities’, ‘festival cities’ and ‘eventportfolios’. World Expos have taken on a particular significance as ‘pulsar events’ that canshape the host city through urban development, increased tourism and place branding. Eachhost city also uses the event in a different way, and gives it a unique flavour that tempers theeventual effects. This paper reviews the literature on World Expos and their effects, identifyingthemes including Place branding, Tourism flows, Resident attitudes and Architecture and urbandevelopment. It then analyses the experience of Barcelona, twofold Expo host and a‘paradigmatic’ example of a city developed through mega events.
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This report is an introduction in into the topic of sustainability and the world of sports. It contains literature studies and several empirical studies. It provides overviews of current academic and professional sources and suggests further research.
Developing a research approach from Amsterdam Zuidoost. We are committed to using our presence in the area to contributea) continuing promoting interest in, and acquiring knowledge of, Zuidoost; b) respecting and embracing its versatility and c) eliminating barriers in its layout.In all three elements, we adopt the metaphor of a guided tour that provides a physical and mental map to share. We relate such a map to anexisting tradition of what we like to call ‘translators’ of the area, people suchas guide Jenny van Dalen, or architect Peter Dautzenberg. These are peoplewho recognised the beauty of places such as the Bijlmer before others, andwho taught many to appreciate (and conserve) them. In this sense, theirwork has contributed to a revalorisation of Bijlmer heritage and to a morewidespread awareness of its value.However, there are also concerns that this revalorisation could result inexcessively lucrative operations that may be detrimental to the currentresidents of Zuidoost. The renovation of the Amsterdamse Poort and thetransformation of the emblematic ‘Zandkasteel’ (Sand Castle) building intoluxury apartments has been met with mixed feelings, as these works couldaffect accessibility and increase prices throughout the area. More than ever,especially in relation to point ‘b’ above, concerted efforts need to be made toensure that investments will improve collective public spaces and will buildon an inclusive and diverse cultural and historical awareness.More specifically, The Bijlmer has now acquired legitimacy and cannot simplybe demolished. Its history is also linked to the many newcomers that broughtnew rhythms to the city of Amsterdam.We are convinced that Zuidoost’s sustainable plans and metropolitanambitions will only succeed if they also include, reflect upon and safeguard this versatility.In cooperation with Carla Hoffschulte
Digital innovations in the field of immersive Augmented Reality (AR) can be a solution to offer adults who are mentally, physically or financially unable to attend sporting events such as premier league football a stadium and match experience. This allows them to continue to connect with their social networks. In the intended project, AR content will be further developed with the aim of evoking the stadium experience of home matches as much as possible. The extent to which AR enriches the experience is then tested in an experiment, in which the experience of a football match with and without AR enrichment is measured in a stadium setting and in a home setting. The experience is measured with physiological signals. In addition, a subjective experience measure is also being developed and benchmarked (the experience impact score). Societal issueInclusion and health: The joint experience of (top) sports competitions forms a platform for vulnerable adults, with a limited social capital, to build up and maintain the social networks that are so necessary for them. AR to fight against social isolation and loneliness.
