Insider ethnographic analysis is used to analyze change processes in an engineering department. Distributed leadership theory is used as conceptual framework.
Mexico transported in 2018 over 97.3 million passengers on its 77 airports in the country, from which 64 are international, with ana Amsterdam University of Applied Science (AUAS), Weesperzijde 190, 1097 DZ Amsterdam, Netherlandsaverage growth rate of 7.6% respects 2017. Particularity, Queretaro International Airport has shown a very significant growth,handling almost 95 thousand passengers in 2006 towards over one million passengers in 2018 according to Civil AviationAuthorities. Furthermore, in the last years Queretaro city and its suburbs have been developing into a strong industrial regiontogether with an aeronautical cluster; this is as an initiative of Mexican Government which gather more than 80 manufactureaeronautical enterprises such as General Electric, Bombardier, Grupo Safran and Aernova, amongst others. There is one of the Mexico transported in 2018 over 97.3 million passengers on its 77 airports in the country, from which 64 are international, with anbiggest Maintenance, Repairing and Over hall (MRO) service facilities of Latin America which belong to Aeromexico and Delta average growth rate of 7.6% respects 2017. Particularity, Queretaro International Airport has shown a very significant growth,Airlines. In addition, research, educational and training institutions supply high trained personnel to the industry. These unique handling almost 95 thousand passengers in 2006 towards over one million passengers in 2018 according to Civil Aviationcharacteristics of Queretaro airport make suitable for study, particularly an analysis of the main current and potential characteristics Authorities. Furthermore, in the last years Queretaro city and its suburbs have been developing into a strong industrial regionof the business development of the region through the growth model of the airport. Therefore, the work aims to highlight the potential together with an aeronautical cluster; this is as an initiative of Mexican Government which gather more than 80 manufactureaspects of the airport business model and the need to cope with it though an Airport Master Plan (AMP) based on a long-term aeronautical enterprises such as General Electric, Bombardier, Grupo Safran and Aernova, amongst others. There is one of thevision strategy towards 2040-2050. The approach integrates the international, national and regional trends related to aviation, and biggest Maintenance, Repairing and Over hall (MRO) service facilities of Latin America which belong to Aeromexico and Deltathe perspective of global growth as driver of connectivity for commercial and cargo aviation. It has been found that the airport has an Airlines. In addition, research, educational and training institutions supply high trained personnel to the industry. These uniqueinteresting and challenging portfolio of activities and market opportunities. Based on the economic activities in the region and the characteristics of Queretaro airport make suitable for study, particularly an analysis of the main current and potential characteristicsgood landside connectivity to Mexico City the passenger and cargo traffic at Queretaro Airport have good potential for growth of the business development of the region through the growth model of the airport. Therefore, the work aims to highlight the potentialeither via local based home carrier providing connections within Mexico and to major international destinations including long haul. aspects of the airport business model and the need to cope with it though an Airport Master Plan (AMP) based on a long-termThe airport has a solid infrastructure base, a long runway capable to accommodate almost all aircraft types for domestic and vision strategy towards 2040-2050. The approach integrates the international, national and regional trends related to aviation, andinternational traffic and cargo; MRO services, aircraft parts manufacturing facilities, an aviation university as well as the the perspective of global growth as driver of connectivity for commercial and cargo aviation. It has been found that the airport has andevelopment of commercial services for passengers and in the surrounding communities. Queretaro Airport is capable to move fast interesting and challenging portfolio of activities and market opportunities. Based on the economic activities in the region and thebased on its current portfolio of activities, facilities, and scheduled modifications of the terminal, etc. We can assume that airlines good landside connectivity to Mexico City the passenger and cargo traffic at Queretaro Airport have good potential for growthwill be looking for new opportunities to serve the Mexican market at large and the Mexico City area in particular. Dedicated airlines either via local based home carrier providing connections within Mexico and to major international destinations including long haul.marketing, to speed up development of landside commercial services (hotel, landside transportation to Mexico City) will position The airport has a solid infrastructure base, a long runway capable to accommodate almost all aircraft types for domestic andQueretaro Airport to benefit from this new development.international traffic and cargo; MRO services, aircra
In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to receive funds. For most of them it was the first time they seriously analyzed the market with the aim of developing new programs. The purpose of this paper is to explore to what extent Dutch NSFs are capable to change their structures to become more market oriented and more market responsive in order to write strategic plans. The changed structures are investigated using the "institutional theory" (Tolbert & Zucker, 1996) and are explained by exogenous (market context and institutional context) and endogenous (interests, values, power dependencies, and capacity for action) dynamics from the neo-institutionalist framework (Greenwood & Hinings, 1996). In 2005 NSFs were expected to be in a pre-institutionalized stage, i.e. they were supposed to develop new organizational structures in response to specific problems (Kikulis, 2000). Now, approximately 1½ years after finishing their strategies, the question arises whether they have reached the semi-institutional stage, i.e. whether the new structures or actions are diffused across organizations, yet still subject to change and whether old structures are yet eroding (Kikulis, 2000). Methods Studying the intended structural change of NSFs requires an in-depth study of their social reality and the reactions and interpretations of involved actors, including their applied meanings to certain situations. Greenwood & Hinings (1996) plead for detailed comparative case-studies when studying institutional changes. Therefore three NSFs has been selected: The Royal Dutch Korfball Federation (KorfFed); The Royal Dutch Billiards Federation (BillFed); and the Dutch Jeu de Boules Federation (JeuFed). These three federations differ on size, amount of housed sports, number of associated clubs, sorts of intermediary decision making bodies, employed FTE's, and more. Therefore it is expected that the tempo of institutionalization of the new, market oriented, structures, will differ among them. Sugden & Tomlinson (2002) developed a multi-method style of qualitative research for making sense of the deep, inside information below the surface of everyday life. They call it the "Brighton method. Applying the Brighton method for this research implies that the three cases will be studied with respect to their history, their present marketing actions, their results and the changes in their organization. In-depth interviews, document analysis (policy plans, marketing plans and more), and where possible observations and participations are used to create a critical and investigative view of the organizations in change. Results The KorfFed used the marketing program to further develop existing programs. Although the outcomes of these programs were not new, the program has opened the eyes of the president, director and staff members. They are now conscious of the urgency of a market orientation, and a marketing orientation (a marketing position has already been introduced), and they see opportunities in attracting non-competition playing korfball players. They have, however, not yet reached the phase of semi-institutionalization of the market oriented structures. This can be concluded from the following: - The organization still has an ad-hoc character; - Some board members still make decisions based on their own insights rather than on information from the professional part of the organization; - Decisions to start programs are still grounded on subsidy possibilities rather than on market possibilities. Interest dissatisfaction and power dependencies are the main dynamics that form barriers in the planned organizational change. The BillFed is a federation that covers four disciplines, i.e. pool, snooker, carom, and billiard 3 cushions. The federation used to act upon these four disciplines. The marketing program has made clear that the BillFed should act upon target groups instead of on these disciplines. Therefore, the federation created a vision to reach youth, young adults, as also elderly people. Carrying out this new vision requires a market orientated structure (focus on target groups) instead of an internal orientated structure (focus on discipline groups). This new vision is created on an upper level (general board together with professional staff) in the organization. This federation also introduced a professional marketing position. Unfortunately, the underlying layers remain slightly passive and are not willing to work along the new structures, which mean that the new structures have not been diffused across the whole organization. Interest dissatisfaction, value commitments and power dependencies are the problematic dynamics. The JeuFed used to have a strong competition and tournament (internal) orientation, while many jeu-de-boules players play the game just for fun. The marketing program has created the insight that the just-for-fun players are also an important target group. Hence, 3 projects are developed to make club membership more attractive for all jeu-de-boules players. Since the federation never worked with projects before, they just found out that implementing projects such as these requires new structures. The JeuFed has just arrived in the pre-institutionalized phase, still far away from the semi-institutionalized chapter. Power dependencies and a lack of capacity for change are influencing dynamics in this case. Discussion Although it is already 1½ years ago that Dutch NSFs finished their marketing program, in none of the described cases the new structures have reached the semi-institutional stage. These new structures or actions are not yet diffused across the organizations, and the old structures are not eroding. In all three cases another combination of endogenous dynamics are influencing the process of organizational change. Continuing research is needed to find out whether these federations will ever reach the next stage of institutionalization and which dynamics will play an important role.
