Op 20 januari 2022 sprak mr. dr. Bart Wernaart zijn lectorale rede “Building value-based technology together" uit. Aansluitend werd Bart geïnstalleerd als lector Moral Design Strategy binnen Fontys Hogeschool Economie en Communicatie. Op deze website een verslag van alle onderdelen van die dag.
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John Lewis Gaddis doceert militaire- en politieke strategie aan de Yale University en wordt gezien als de meest vooraanstaande historicus over de Koude Oorlog. In zijn recente studie over Herodotus, Sun Tzu, Von Clausewitz en andere grote strategen probeert de Amerikaan uiteen te zetten waarom bepaalde leiders succesvol waren en andere niet. Wat vergt een geslaagde Grand Strategy? https://spectator.clingendael.org/nl/publicatie/wie-zijn-de-beste-strategen LinkedIn: https://www.linkedin.com/in/martijn-lak-71793013/
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All social media should have a sticker saying 'Don't Jump for the Tool!' While it is tempting 'to use Twitter', the choice of a medium like Twitter cannot be seen in isolation of strategic goals, instruments and expected results, i.e. a communication strategy. We designed a board game, called the Media Strategy Game, which makes professionals aware of the choices and opportunities involved in developing a communication strategy. By playing the game, assumptions about objectives and results are made explicit and awareness is created for the activities needed to achieve objectives. The game therefore serves to stimulate discussions, provides insights for the development of an efficient media policy, and helps to create consensus. While designed for professionals who need to communicate a message inside or outside of an organization, it has also proved very valuable in trainings and in higher education. Recently a workbook has been added to the board game that helps professionals to formulate their communication strategy by providing 16 hands-on models for business strategy, business modelling, leveraging tools and formulating indicators to measure impact.
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