Purpose: Food waste occurs in every stage of the supply chain, but the value-added lost to waste is the highest when consumers waste food. The purpose of this paper is to understand the food waste behaviour of consumers to support policies for minimising food waste. Design/methodology/approach: Using the theory of planned behaviour (TPB) as a theoretical lens, the authors design a questionnaire that incorporates contextual factors to explain food waste behaviour. The authors test two models: base (four constructs of TPB) and extended (four constructs of TPB plus six contextual factors). The authors build partial least squares structural equation models to test the hypotheses. Findings: The data confirm significant relationships between food waste and contextual factors such as motives, financial attitudes, planning routines, food surplus, social relationships and Ramadan. Research limitations/implications: The data comes from an agriculturally resource-constrained country: Qatar. Practical implications: Food waste originating from various causes means more food should flow through the supply chains to reach consumers’ homes. Contextual factors identified in this work increase the explanatory power of the base model by 75 per cent. Social implications: Changing eating habits during certain periods of the year and food surplus have a strong impact on food waste behaviour. Originality/value: A country is considered to be food secure if it can provide its citizens with stable access to sufficient, safe and nutritious food. The findings and conclusions inform and impact upon the development of food waste and food security policies.
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In this research, which is part of my PhD research into the influence of the use of social media in higher education, I have lessened the amount of variables, from Tinto’s integration theory. By including only the best-proven predictive variables, based on previous studies, I avoid the capitalization of chance and have built a more easy to use model for teachers and management. The latent variable ‘satisfaction’ is constructed by using just a fraction of the original manifest variables. The simplified model is tested using principal component analysis (PCA), to prove its fit. Furthermore, to better suit students’ contemporary society in the developed world, the model is enriched with the use of social media, in this case Facebook. The purpose of Facebook use (information, education, social and leisure) and the use of different pages amongst students were also measured with PCA. This provided a better insight in the integration/engagement components, which are also included in the new model. According by the measurements of Cronbach’s alpha and Guttman’s lambda-2, the new components showed internal consistency and reliability. In addition, SPSS AMOS was used for testing the fit of the model and showed reasonable values for the normed fit index (NFI), the comparative fit index (CFI), the Tucker-Lewis Index (TLI) and the root mean square error of approximation (RMSEA). This study will compare different background variables within the model to uncover the possible influences upon students’ attrition (and therefor also their success), engagement/satisfaction and social media use. Ultimately this paper will provide jet another piece to the puzzle for a better insight into the factors of students’ attrition and/or success.
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