Customer-supplier relationships are becoming more digital. However, a personal approach still seems to be a key success factor in the service journey, creating an optimal customer experience. In this research, we investigated the effects of a personal communication approach on customer experience and customer relationship. The personal touch was operationalised in two studies focusing on written forms of communication (Study 1) and spoken forms of communication (Study 2) amongst customers of an energy company. Both studies show that a personal tone of voice in customer contact results in a more positive customer experience (in terms of consumption emotions, customer satisfaction and recommendation intention). However, it does not impact the long term relationships between service provider and customers. Customers do not adjust previously built relationship norms when they are approached in a more or less personal way, as long as the chosen approach does not violate relationship norms. The research is relevant for organisations interested in the effects of a more personal approach in customer contact. The paper combines existing theories on customer experience and customer communication with the existing theories on relational models.
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Background: The Turkish translation of the Dutch Talking Touch Screen Questionnaire (TTSQ) has been developed to help physical therapy patients with a Turkish background in the Netherlands to autonomously elucidate their health problems and impairments and set treatment goals, regardless of their level of health literacy. Objective: The aim of this study was to evaluate the usability of the Turkish TTSQ for physical therapy patients with a Turkish background with diverse levels of health literacy and experience in using mobile technology. Methods: The qualitative Three-Step Test-Interview method was carried out to gain insight into the usability of the Turkish TTSQ. A total of 10 physical therapy patients participated. The interview data were analyzed using a thematic content analysis approach aimed at determining the accuracy and completeness with which participants completed the questionnaire (effectiveness), the time it took participants to complete the questionnaire (efficiency), and the extent to which the participants were satisfied with the ease of use of the questionnaire (satisfaction). The problems encountered by the participants in this study were given a severity rating, which was used to provide a rough estimate of the need for additional usability improvements. Results: No participant in this study was able to complete the questionnaire without encountering at least one usability problem. A total of 17 different kinds of problems were found. On the basis of their severity score, 3 problems that should be addressed during future development of the tool were “Not using the navigation function of the photo gallery in Question 4 causing the participant to not see all presented response items;” “Touching the text underneath a photo in Question 4 to select an activity instead of touching the photo itself, causing the activity not to be selected;” and “Pushing too hard or tapping too softly on the touch screen causing the touch screen to not respond.” The data on efficiency within this study were not valid and are, therefore, not reported in this study. No participant was completely satisfied or dissatisfied with the overall ease of use of the Turkish TTSQ. Two participants with no prior experience of using tablet computers felt that, regardless of what kinds of improvement might be made, it would just be too difficult for them to learn to work with the device. Conclusions: As with the Dutch TTSQ, the Turkish TTSQ needs improvement before it can be released. The results of this study confirm the conclusion of the Dutch TTSQ study that participants with low levels of education and little experience in using mobile technology are less able to operate the TTSQ effectively. Using a Dutch speaking interviewer and Turkish interpreter has had a negative effect on data collection in this study.
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Gemeenten willen weten hoe zij ervoor kunnen zorgen dat huishoudens blijvend hun afval scheiden in diverse fracties zoals papier, gft en plastic. Het gaat daarbij zowel om het verhogen van de hoeveelheid afval die gescheiden wordt, als het verlagen van de vervuiling van de gescheiden fracties. Er is al veel onderzoek verricht naar gedragsfactoren rond afvalscheiding. Toch bestaan er nog belangrijke hiaten in deze kennis, onder meer omtrent automatisch gedrag dat gedachteloos plaatsvindt. De afgelopen jaren is de aandacht vooral uitgegaan naar zogenaamde nudges die vrij geruisloos het gedrag ombuigen, zonder iets te veranderen aan de onderliggende motivatie. Mensen passen onbewust hun gedrag aan. Hierdoor blijken gedragsveranderingen niet altijd structureel verankerd te worden, omdat onderliggende waarden en motivatie niet veranderen. Een alternatief vormen interventies die het gewoontegedrag onderbreken en mensen laten reflecteren op hun gedrag (rational overrides). Door mensen te confronteren met hun eigen (milieuonvriendelijke) gedrag en te laten zien dat ze met ander gedrag een verschil kunnen maken, kan de onderliggende motivatie versterkt worden. BASSTA richt zich op deze rational overrides. Deze worden ontworpen en getest in nauwe samenwerking tussen industrieel ontwerpers en gedragspsychologen van de HvA, samen met betrokken partners. Eerst op kleine schaal en later met veldtests in geselecteerde wijken van de deelnemende gemeenten Amsterdam, Rotterdam, Den Haag, Alphen a/d Rijn en Almere. Dit leidt uiteindelijk tot een overzicht van interventies, en hoe deze in de praktijk toegepast kunnen worden ter verbetering van de afvalscheiding. Het interdisciplinaire onderzoek richt zich op hoogbouw en gestapelde bouw, waar het verbeteren van afvalscheiding extra lastig blijkt te zijn door de beperkte ruimte voor afvalbakken en de afstand tot inzamelpunten buiten de woning. Het onderzoek wordt uitgevoerd met genoemde gemeenten, publieke instellingen op het gebied van afval (ROVA, Rijkswaterstaat, NVRD, MilieuCentraal, VVM) en gespecialiseerde adviseurs (Giraf Results, De Afvalspiegel).
In view of the 75th commemoration of the liberation of World War II, Visit Brabant asked BUas to connect the main heritage locations in the province through storytelling in order to attract more visitors.In 2015, we developed a narrative concept entitled “Crossroads. Life changing stories 40-45”. In 2016, we developed a brand guide which explains storytelling guidelines. In collaboration with Brabant Heritage and Brabant Remembers, in 2017-208, 15 meetings were organized all over the province to collect personal WWII narratives. From over 600 narratives, together with a group of historians, we selected 75 narratives. Under our guidance, these 75 narratives have been rewritten into Crossroads stories by some 20 different authors. Brabant Remembers has launched a marketing campaign and (digital and physical) experiences based on these stories. The aim is to touch visitors and local people emotionally with personal stories from the past, and to offer new ways of interacting with these stories, especially for young people.WhenThe project has been running since 2015. We currently play an advisory role in the development of the Brabant Remembers app (for example augmented reality videos), and in physical products such as the Dilemma Maze and the Stilllevens of Studio Verdult.Partners: Visit Brabant, Brabant Remembers, Erfgoed Brabant, Stichting Crossroads
A research theme examining diversity and inclusion in video games, using an intersectional perspective and typically addressing issues related to the representation of gender, race, and LGBTQ+ people, but also touching broader topics such as class, age, geographic privilege, physical and neurodiversity, the (unevenly distributed) impacts of the climate crisis, and other aspects of identity.
