By use of a literature review and an environmental scan four plausible future scenarios will be created, based on the research question: How could the future of backpack tourism look like in 2030, and how could tourism businesses anticipate on the changing demand. The scenarios, which allow one to ‘think out of the box’, will eventually be translated into recommendations towards the tourism sector and therefore can create a future proof company strategy.
This qualitative research note reports two neglected themes in research on virtual reality tourism experiences, i.e. its potentially addictive nature and temporary sense of isolation. Existing work on virtual reality tourism experiences has applied existing knowledge and theories and has solely tested how VR applications can positively mediate or moderate the tourist experience. This study adopted an inductive approach, analyzing contents of reviews and blogs, and consequently uncovered a temporary sense of isolation and the addictive nature of virtual reality as hidden themes within virtual reality tourism experiences. We stress the importance of further work on addiction and a sense of isolation in terms of their nature, role, and effects
For German-speaking tourists, an Oriental market (in Arabic: souq) is an exotic place representing the ‘Otherness’. Referring to this Oriental context, the article aims to answer the following questions: What are the tourists’ imaginaries and social narratives and what is the role that cultural brokers play? Gaining insight into the imaginaries and on-site performances of German-speaking tourists of a mega-cruise liner will contribute to the discussion of imaginaries and embodied performances in general as well as the mediation and the construction of space. The research reported upon in the article is part of a larger field study (2012–2014) in Souq Muttrah, the oldest and formerly main market in Oman. Participant observation, photography and in-depth interviews with different types of tourists, local customers, cultural brokers and on-board employees were conducted and marketing material was analysed. Results indicate that in the marketing material, the tourists are already beginning to travel backwards in time. During their visit to the souq, the multi-sensory performances and embodied imaginaries are enhanced by stories of the Arabian Nights. Cultural brokers play an essential role in ‘localizing’ the tourist experience. They adjust their own identities and direct the tourists’ performances at different stages, similar to an Oriental theme park, for example, they stop at a frankincense shop.
To what extent does receiving information about either popular attractions or less-visited at-tractions, presented as “highlights” of the city, influence the movement of tourists to popular or less-visited attractions, and how does this differ by information channel through which the information is presented? To what extent does receiving information about either popular attractions or less-visited at-tractions, presented as “highlights” of the city, influence tourists’ experience, including their evaluations of the destination, their visit as a whole, and the specific information channel they received, and how does this differ by information channel through which the information is presented? What implementation models and financing mechanisms are available for DMO’s to spread tourists using the information channels tested, contingent on their effectiveness as measured by the previous experiment?Societal issueDestination Management Organisations (DMOs) are looking for interventions that effectively discourage tourists from visiting crowded hotspots and entice them to visit less crowded locations. Interventions like changing infrastructure, charging entrance fees and re-serving site access are either too expensive, too invasive or politically controversial. It is much easier to intervene on tourists' behaviour by informing them about alternatives.Collaborative partnersNHL Stenden, Travel with Zoey, Amsterdam and Partners, Wonderful Copenhagen, Mobidot.
Plastic litter on land, which eventually ends up in seas, known as The Plastic Soup, ruins beautiful tourist destinations. While the hospitality industry both suffers and contributes to plastic litter, it also provides a perfect opportunity to engage guests and make them aware of this environmental issue. This proposal contributes to the development of conscious destinations by addressing the plastic soup problem in two ways: by recycling plastic from the sea and using it to create circular solutions within the hospitality industry, and by using these solutions as behavioural interventions to raise the awareness of hosts, guests and tourists about the plastic soup and change their behaviour for the better.
