As one of its main resources, weather is an integral part of tourism. Yet little is known about how individual tourists experience the weather and how it affects the subjective perception of their holidays. The weather appears to have a prominent place in language and the use of the weather in narratives of tourists can provide insight into how the weather affects tourist experiences. Based on a qualitative analysis of online travel blogs written by Dutch tourists, 16 weather themes could be distinguished, representing how the weather was narrated about by tourists. Moreover, different impact themes emerged describing how the weather impacted the tourists: tourists revealed positive, negative or neutral evaluations about the weather impacts. The findings of this study can be used for future research on tourist behaviour and how specific weather types and impacts influence the decision making of tourists in terms of itineraries and activities.
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Why people conduct different sharing about their travel is unclear. Understudied areas include the roles of tourism activity type, tourist well-being, and social context. Under the framework of construal level theory, three studies which combined secondary data and experiments revealed that: 1) challenging (relaxing) tourism activities lead to more desirability (feasibility) sharing; 2) eudaimonia (hedonia) occupy the dominant position and mediate the relationship between challenging (relaxing) tourism activity and desirability (feasibility) sharing; and 3) social context induces the transformation of the relationship between eudaimonia and hedonia, and has a significant moderating impact on the mechanism of travel experience sharing type. Theoretical and managerial implications of travel experience sharing type and mutual transformation between eudaimonia and hedonia are discussed.
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The understanding of visitor images is an important subject for tourism destination marketers. Although an increasing number of empirical studies explore images of several tourism destinations worldwide, limited research has been focussed on the tourism destination image of conflict areas. This study examines the image of Bethlehem by analysing Bethlehem's visitors' online publishing. Data was collected from popular travel blog sites, which include online posts about Bethlehem and its visitors' beliefs and evaluations. The results revealed that destination specific attributes in addition to primary image attributes are essential to understand the visitors' image of a conflict area. This study suggests that destination marketers of conflict areas should first accept their unique destination attributes, which do not change rapidly. The visitors' perceptions of Bethlehem and its people are based on more functional and psychological attributes than on holistic impressions. Destination marketers of conflict areas should craft a unique branding strategy that fits their destination best.
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