Travel psychology (in Persian)
The section - Travel Psychology - contains 3 chapters. Chapter 1 starts by listing different types of travel constraints facing all citizens. For travelers who negotiate their travel constraints and are able to travel, two seminal models for tourism motivations are reviewed. First, the pull and push factors are mentioned along with examples. In a second model, travel motivations are categorized into traveling to gain something and, travelling to get away from something.After reviewing various travel constraints and motivations, Chapter 1 continues by discussing how travelers’ mood and tendencies at any given time could affect the type of travel destination they pursue – historical vs. natural vs. manmade; warm vs. cold; urban vs. country; crowded vs. quiet; familiar vs. novel vs arousing; and, the type of experiences and activities travelers pursue on their vacation. Also, the relationship between less dynamic personality traits and travel decision-makings are discussed: who to travel with, where to stay, what to do; perceived risks; and information seeking behavior. Chapter 1 ends by discussing how travel service providers could play a significant role in helping customers make more informed and authentic decisions that would eventually feed their psychological needs, wants, and wellbeing. This wellbeing perspective to travel is contrasted with a service quality and money-driven perspective in tourism industry and research. Chapter 2 starts by reviewing the fundamentals of the science of positive psychology, defining wellbeing, happiness, and quality of life, and how tourism could be accounted as one element linked to all the above. A page is dedicated to memorable tourism experiences and its different dimensions such as hedonic and eudaimonic experiences, and how some of these memorable experiences positively impact travelers’ subjective wellbeing. In the core of chapter 2, travelers’ diverse needs are discussed under: (a) physiological needs such as quality and attractive local food and drinks, physical activity, and adequate sleep on vacations; (b) mental needs including topics such as expressing emotions before, during, and after vacation, causes and fluctuations of emotions; mood regulations on vacations; mindfulness; technology use; stress recovery mechanisms during vacations namely relaxation, detachment, control, mastery; and optimal challenge and flow states for individuals and group of travelers; (c) interpersonal needs of the traveler including interaction with host community, service providers, and other travelers, e.g., joint experiences of romantic partners and family members. Throughout chapter 2, how service providers and experience designers could more effectively monitor, identify, and address these physiological, mental, and social needs are thoroughly discussed. Moreover, evidence and research-based travel tips are offered to general travelers for observing, attending to, appreciating, and enhancing positive emotions during the anticipation phase of a vacation, during the actual trip, on the way home, and up to two weeks post-vacation. A small section at the end of Chapter 2 is devoted to the psychology of holidays and staycations for employees with stressful jobs. Chapter 3 discusses how small occasions during vacations can accumulate and sometimes have long-term psychological effects on travelers. This chapter reviews the psychological of souvenirs, savoring, and photography on vacations. It continues by talking about the concepts of self-awareness, learning, growth, meaning and transformation, related to vacations, using examples. Chapter 3 ends by encouraging travel planners and designers to invest in long-term benefits of vacations.This handbook contains a total of 42 chapters on a range of topics aimed at educating employees at tourism service providers in Iran. This book is in press and distribution, and will be the official source for the national exam for the national travel agency certification in Iran. Topics of this book include the following: tour design and operations, travel psychology, air travel, tour marketing, human resource management, accounting, travel technology, travel start-ups, strategic management, and ethics.
