In the 1990s, the popularisation of house music and ecstasy led to a shift in the focus of research into club cultures. Characteristic of club culture is the willingness to share on the social (network), cultural (taste and knowledge), and physical (location) levels. Drug researchers ascertain that, since the 1990s, there has been a normalisation of drug use in the entertainment areas of youth and young adults. In an ongoing panel study among Amsterdam’s trendsetters, club cultures prove eminently receptive to new trends in nightlife. This chapter focuses on the transformation of club cultures into screen cultures within the electronic dance music (EDM) domain and the influence of vernacular media. This development runs parallel to the flight from overregulated entertainment venues. A second development is that the growing influence of the vernacular media has stimulated and also democratised knowledge, opinions and discussions about drugs, and the role in the prevention and risk discourse has changed from of a top-down to a linear model. In the vernacular discourse, the dominating view is that it is normal to experiment with drugs as long as it is done responsibly.
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Visual cross-platform analysis (VCPA) is a methodological approach designed to overcome two forms of bias in the social media research literature: first, a bias towards studies of single plat- forms and, second, a bias towards analysis that focuses on text and metrics. VCPA addresses this by providing methods for identifying visual vernaculars, defined as the platform-specific content and style of images that articulate any given social or political issue.
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Fans constitute a very special kind of audience. They have been marginalized, ridiculed and stigmatized, yet at the same time they seem to represent the vanguard of new relationships with and within the media. ‘Participatory culture’ has become the new normative standard. Concepts derived from early fan studies, such as transmedial storytelling and co-creation, are now the standard fare of journalism and marketing text books alike. Indeed, usage of the word fan has become ubiquitous. The Ashgate Research Companion to Fan Cultures problematizes this exaltation of fans and offers a comprehensive examination of the current state of the field. Bringing together the latest international research, it explores the conceptualization of ‘the fan’ and the significance of relationships between fans and producers, with particular attention to the intersection between online spaces and offline places.
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