User experience (UX) research on pervasive technologies faces considerable challenges regarding today's mobile context-sensitive applications: evaluative field studies lack control, whereas lab studies miss the interaction with a dynamic context. This dilemma has inspired researchers to use virtual environments (VEs) to acquire control while offering the user a rich contextual experience. Although promising, these studies are mainly concerned with usability and the technical realization of their setup. Furthermore, previous setups leave room for improvement regarding the user's immersive experience. This paper contributes to this line of research by presenting a UX case study on mobile advertising with a novel CAVE-smartphone interface. We conducted two experiments in which we evaluated the intrusiveness of a mobile locationbased advertising app in a virtual supermarket. The results confirm our hypothesis that context-congruent ads lessen the experienced intrusiveness thereby demonstrating that our setup is capable of generating preliminary meaningful results with regards to UX. Furthermore, we share insights in conducting these studies.
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Obesity is a fast-growing societal threat, causingchronic conditions, physical and psychological health problems,as well as sickness absence and heavy healthcare costs. Despitenumerous attempts to promote physical activity and healthydiet, existing interventions do not focus on the commonemotional causes of obesity. There is a need for self-managementsupport of this vulnerable target group: emotional eaters. Thispaper presents the results of the design case study focusing on aholistic design and evaluation of a personalised virtual mHealthcoach that provides self-management training ‘Denk je zèlf!’(Dutch for ‘Develop a wise mind and counsel yourself’). Thetarget group are young adults with an emotional eating disorderand who are obese. The contextual inquiry study was conductedto gain insights into the needs and experiences of the targetusers, including interviews and questionnaires with emotionaleaters, patients undergoing obesity treatment, and healthcarepractitioners. Personas and the use-case scenario were derivedfrom these results and translated into the new ‘Denk je zèlf!’virtual coach, based on Dialectical Behaviour Therapy andexperience sampling measures to capture user experience andemotional state. The main contributions of this paper are: (a)combining holistic eHealth design, behavior chain analysis, anddialectic behaviour therapy in one personalised virtual mHealthcoaching application for emotional eaters; (b) applying emotionenrichedPersonas to guide the design; (c) the results of theinitial user evaluation. Preliminary results suggest that the‘Denk je zèlf!’ virtual coach is useful for helping the targetgroup. Future research will be aimed at further iterative (re)-design and evaluation, as well as development of the dialecticaldialogues for the virtual coach and content for the education andinstruction modules.
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Smartphone apps allow retailers to track the location of their customers and provide the opportunity to reach them with location-based mobile ads. However, the efficacy of these ads often suffers from consumers’ feelings of intrusiveness. Little research has investigated how location-based mobile messages should be designed to maximize their effectiveness and avoid undesired outcomes such as feelings of intrusiveness. The present study tested the effect of openness in ad design, in interaction with location congruency of mobile advertising, using a virtual reality supermarket setting. A process of moderated serial mediation demonstrates indirect positive effects of ad openness on brand choice (via intrusiveness and Aad), moderated by location congruency. Specifically, openness in mobile ad design lowers perceived ad intrusiveness, which positively affects consumers’ brand choice (via Aad). This effect is stronger for ads that are presented in a location-congruent situation than for location-incongruent ads.
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Sportverenigingen in Nederland dragen bij aan een gezonde leefstijl, sociale cohesie en inclusieve sportdeelname. Ondanks dat de sportparticipatie toeneemt, hebben de clubs het moeilijk om hun ledental op peil te houden. Diverse ontwikkelingen spelen daarbij een rol. De focus van het onderzoek in dit proefschrift richt zich op twee maatschappelijke ontwikkelingen, ‘individualisering’ en ‘digitalisering’. In zeven studies wordt antwoord gegeven op twee onderzoeksvragen: 1) hoe het clubgevoel van leden van sportvereniging kan worden geconceptualiseerd in termen van definitie, voorspellers en opbrengsten en 2) hoe sociaalnetwerksites van sportverenigingen kunnen bijdragen het ontwikkelen van het clubgevoel van leden? Die studies vormen samen een multimethode onderzoek. Resultaten laten zien dat clubgevoel verwijst naar de gevoelsband van leden met hun club op basis van participatie, relevantie en de sociale wereld van de club. Clubgevoel hangt samen met bindingsaspecten zoals de intentie om je in te zetten voor de club en te blijven. Sociaalnetwerksites van sportverenigingen kunnen helpen om dit clubgevoel te ontwikkelen, bij voorkeur door de kanalen in te zetten voor informatie en interactie over de club, de sport en de leden. De online kanalen vormen samen de virtuele community van de vereniging die, afhankelijk van de aanpak door de club en de leden, verschillende verschijningvormen kan hebben. Met hun virtuele community bieden sportverenigingen, naast de accommodatie, ook een ónline ontmoetingsplek voor sport en andere activiteiten waarmee ze het clubgevoel onder hun leden kunnen bevorderen. Met dit proefschrift geeft Nanny Kuijsters inzichten voor de ontwikkeling van virtuele community’s voor verenigingen, professionals en geïnteresseerden in de georganiseerde sport.
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